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Rob Cronin

Project title

How does populist performance manifest in a British online campaign video context?


Project description

A content analysis of videos uploaded by political parties to Facebook during the UKGE2019 campaign.

This thesis evaluates how populist performance manifests multimodally - that is, how populist ideas are communicated through the various different communication mechanisms inherent to online video, such as imagery; editing, and sound design.

This thesis contributes to political communication literature and populism literature, particularly centred around 'online campaigning' and 'populism as discourse' formulations respectively.


Teaching assistant - POL1032: Key Concepts in International Politics (2nd Semester)

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