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Business Advisor gives lecture to INTO Foundation Business students

Business Advisor at PNE Enterprise, delivered a lecture to the INTO Foundation Business students about starting up a venture.

In December, Ms Melissa Middleton, Business Advisor at PNE Enterprise, delivered a lecture to the Foundation Business students about starting up a venture. 

Ms Middleton is a multi-award winning Business Advisor, who was named NatWest’s Unsung Hero of the Year in 2013 for services to the pre-start and established businesses across the North East and Cumbria. Her success stories include such ventures as Pink Lane Coffee and the Junkyard.

The business advisor was invited as a guest speaker by Sarah Wilkinson, Foundation Business module leader at INTO Newcastle University, who was impressed by Ms Middleton's abilities to inspire and advise young entrepreneurs.

Mrs Wilkinson said: "I worked with Melissa during my university placement year at PNE and saw how much Melissa helped the young entrepreneurs that I asked her whether she could deliver a talk to inspire our INTO students."

"Through her professional business support and wide business network, Melissa is the perfect advisor in helping our students develop their business ideas."

Ms Middleton's talk was carefully incorporated into the Business module, which is designed to teach the fundamentals of launching a business. Prior to the talk, students had been learning how to develop a business and write a business plan. Inviting a business advisor "helped to put this all into context", Mrs Wilkinson explained.

In an hour-talk, Ms Middleton covered all key elements of launching a business, from the initial steps to acquiring finance. She discussed the basic concepts and issues that might arise, providing examples from her professional experience.

Every academic year, Mrs Wilkinson invites between four to six guest speakers from different companies, backgrounds and specialities, including Enterprise, Finance, Social Media, Management and Human Resource Management. She believes that "guest speakers are a big part of Foundation Business", bringing with them "a wealth of practical experience".

Mrs Wilkinson is currently in the process of planning a Business Networking scheme, which will enable INTO Newcastle students to engage with business experts from a range of the North East companies.

 INTO Newcastle has three programmes in Business: International Foundation in Business and Management, International Year One and Graduate Diploma in Business

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