Centre for Knowledge, Innovation, Technology and Enterprise

Staff Profile

Dr Andreas Giazitzoglu

Senior Lecturer.


Dr Andreas Giazitzoglu 


Senior lecturer in entrepreneurship.

Award-winning educator with over 10 years’ experience leading modules on entrepreneurship and business growth. 


Empirical sociologist and ethnographer by training. Specialises in using sociological theory and qualitative methods to research entrepreneurship and organizational contexts. Particularly interested in how masculinities/hegemonic masculinity and identity/identity-work relate to entrepreneurship and organisational contexts. 


Published insights into entrepreneurship in the following 3* and 4* ABS ranked journals: 

Journal of Business Venturing,

Journal of Business Research,

International Small Business Journal.

Published empirical insights into the relationship between masculinities and organizational contexts in the following 3* ABS ranked journals:


Gender, Work and Organizations.

Published investigations into the intersection of work, enterprise and masculinities in the following leading sociological journals:

Journal of Sociology,

International Journal of Sociology and Social Policy,

Sociological Research Online,

Organizational Sociology.

Published methodological papers on ethnography as a research method in:

The Qualitative Report.


Research cited over 800 times since 2017. H-index: 11, i10-index: 12 (Google Scholar). 


Member of the editorial review board at:

Gender, Work and Organizations (ABS: 3*)

NORMA: International Journal for Masculinity Studies

Regularly review for leading entrepreneurship and sociological journals.


From 2021: research fellow at the UK national innovation centre for rural enterprise. 


From 2022: external examiner at Lancaster University Business School for BSc (Hons) Management and BSc (Hons) International Business Management


From 2023: external reviewer for the MSc in Entrepreneurship and Innovation Management degree at Nottingham University Business School, China

Past Roles held in NUBS include: 

2018 – 2020: Degree Program Director for MSc in International Marketing

2015 – 2018: Chair of the Board of Examiners (UG MOS); 

2013 – 2018: PhD Convenor (MOS).  



BSc (Hons).

MSc, University of Oxford (Hertford College). 2003. 

PhD, University of Durham (Hatfield College). 2007 – 2010. Passed Viva with no corrections. 

Fellow of the Higher Education Academy. 2016.  


October 2018 – Ongoing. Senior Lecturer in Entrepreneurship. Newcastle University Business School.  

May 2013 – October 2018. Lecturer in Entrepreneurship. Newcastle University Business School.  

December 2011 – May 2013. Post-Doctoral Research Fellow in Entrepreneurship. Newcastle University Business School.  



2016: ‘Best paper of the year award’. Journal of Business Venturing.  

2018: Best Paper award Nomination. Institution for Small Business and Entrepreneurship Conference (Entrepreneurship in minority groups track). 

2021/2022: Nominated for Newcastle University’s Outstanding Contribution to Academic Support award. 

2021/2022: Nominated for Newcastle University’s Outstanding Contribution to Teaching award. 

2018/2019: Nominated for the UK’s National Enterprise Educator Award.  

2018/2019: Nominated for Newcastle University Education Award. 

2015/16, 2016/2017, 2017/2018, 2019/2020: 2022/2023: Nominated for Newcastle University’s Teaching Excellence Award.  

June, 2013. Winner of the National Federation of Independent Business Award for Excellence in Research on the General Topic of Entrepreneurship. Babson Entrepreneurship Research Conference, Babson University (USA). 


Research Expertise 

1.     The Sociology of Entrepreneurship. 

2.     The Sociology of Organisations.  

3.     Ethnography.


Since 2014, I have produced a world-class portfolio of award-winning research, rooted in the sociology of entrepreneurship and the sociology of organisations. My research is defined by a particular focus on the role of men and masculinities in entrepreneurial processes and organisational settings. I often research ethnographically and focus on identity-formation.


Research I’ve published includes insights into:

·      Entrepreneurial Masculinity

On the basis of ethnographic data and in relation to Goffman’s theory of dramaturgy, I published a paper investigating how ‘entrepreneurial masculinity’ is performed discursively as a social construct by a fraternity of entrepreneurial men residing in a semi-rural context, and how the performance relates to the construction of entrepreneurial legitimacy.

• Giazitzoglu, A and Down S. (2017) ‘Performing entrepreneurial masculinity: an ethnographic account'. International Small Business Journal 35 (1): 40 – 60 (ABS:3*; ABDC: A).

This paper featured on BBC’s Thinking Allowed and in Forbes Magazine. In a seminal review article published in the International Small Business Journal, titled ‘Annual review article: Is it time to rethink the gender agenda in entrepreneurship research?’, Giazitzoglu and Down is cited as an example of the direction that future research into gender and entrepreneurship should take.

·      Entrepreneurial Masculinity in relation to immigration and ethnic identity

Building on ethnographic data collected by a former PhD student I supervised, I published a paper detailing the identity-work practiced by Black African male immigrant entrepreneurs residing in Northern English regional contexts. The paper considers how the men’s identity-work helps their personal identities and the identities of their businesses overcome some of the structural level stigma and discrimination the men encounter as part of being entrepreneurs in diaspora, in urban geographies defined by Whiteness.

• Giazitzoglu, A and Korede, T. (2023). ‘Identity-work among Black African male immigrant entrepreneurs residing in Northern English regional contexts: A qualitative examination’. Journal of Business Research. In Press. (ABS:3*; ABDC: A).




·      Entrepreneurial Masculinity as a symbolic construct

Taking a historical and semiotic perspective, I have published work looking at how and why Nathan Rothschild reproduced the aesthetics of ‘business masculinity’ in the portrait a view from the royal exchange, at a key point in his socio-economic trajectory:

Giazitzoglu, A and Wilson, J. (2023). ‘Nathan Meyer-Rothschild’s reproduction of Business Masculinity in the portrait A View from the Royal Exchange. A Historical, Bourdieusian and Visual Semiotic Exploration’. Accepted and in press at Journal of Organisational Sociology.  


·      Masculinities in Organisations

I have published papers investigating masculinity as a lived, unfolding social construct in organisational settings. One contribution uses ethnographic data and the philosophy of Lefebvre to consider how ‘hyper’ masculinity, spaces and emotional labour intersect in the lived experiences of rugby-playing men.

 • Giazitzoglu, A. (2020). ‘This Sporting Life: the intersection of hegemonic masculinities, space and emotions’. Gender, Work and Organization 27 (1): 67 - 81. (ABS: 3*; ABDC: A).

Another contribution, utilising Bourdieu’s sociology, is a longitudinal study outlining what ‘corporate masculinity’ constitutes and how corporate masculinity has been learned and symbolically reproduced by IT professionals over multiple years as a consequence of their immersion in the offices of an elite global firm. This paper forms the basis of an ‘impact case’, through which I have engaged with a law firm to ensure their recruitment policies and culture is more inclusive from a social-class perspective.

• Giazitzoglu, A and Muzio, D. (2021). ‘Learning the rules of the game: how is corporate masculinity learned and enacted by male professionals from non-privileged backgrounds?’. Gender, Work and Organizations 28 (1): 67 – 84. (ABS: 3*; ABDC: A).

·      Embodiment, Masculinity and Organisational Interactions

Utilising ethnographic data, I published a paper investigating how the bodies of men create identity threats for them and also function in their remedial identity-work processes. This article makes a pioneering contribution, highlighting the importance of the body as an identity-resource in negotiating organisational culture and belonging.

• Giazitzoglu, A. (2022). ‘Masculinity, embodiment and identity-work: how organisational members use their bodies as identity resources to (re)accomplish hegemonic masculinity’. Organization (ABS: 3*; ABDC: A). In Press.

·      Masculinities, Work, Social Class and Post-industrialism

Building on ethnographic data I recorded during my PhD's fieldwork, I have written about the relationship between contemporary working class masculinity, post-industrialism and consensual unemployment. I have also outlined how men raised in working class homes experience upward mobility through white-collar employment in post-industrial contexts.

• Giazitzoglu, A. (2014) ‘Qualitative Upward Mobility, the Mass-Media and 'Posh' Masculinity in Contemporary North-East Britain: A Micro Sociological Case-Study’. Sociological Research Online 19 (2).

• Giazitzoglu, A. (2014) ‘Learning not to labor: an ethnographic analysis of consensual male unemployment’. International Journal of Sociology and Social Policy 34 (5/6): 334-348.


In addition to masculinities, I have written about aspects of Enterprise and Entrepreneurship, including:

·      Entrepreneurship and Fear of Failure

I was part of the team who re-conceptualised the relationship between fear of failure and entrepreneurship, in an article published in Journal of Business Venturing. Specifically I designed award winning qualitative research methods to elicit sociological data on the relationship. This article won Journal of Business Venturing’s ‘Paper of the Year’ award; it has been cited over 300 times.

• Cacciottia, G, Hayton, J, Mitchel, R, Giazitzoglu, A. (2016) ‘A reconceptualization of fear of failure in entrepreneurship’. Journal of Business Venturing 31 (3): 302-325. (ABS: 4*; ABDC: A*; Financial Times Elite Journal).

·      Enterprise and the gig-economy

I have written about enterprise in the gig-economy, from a youth studies perspective in a paper that featured in several media outlets, including The Conversation.

 • MacDonald, R and Giazitzoglu, A. (2019). ‘Youth, enterprise, and precarity: or, what is, and what is wrong with, the ‘gig economy’?’ Journal of Sociology, 55 (4): 724 - 740.

This article is emerging as a defining one for scholarship investigating the gig economy. It has an Almetric Score of 90, meaning it is in the top 5% of all research outputs: (https:// sage.altmetric.com/details/58776489) The article has already been cited more that 100 times.

·      Enterprise and Innovation

With my former PhD student, I have published an exploration of enterprise and innovation in the post-covid context and in relation to ethnic entrepreneurship.

 • Korede, O; Mamun, A; Lassalle, P; Giazitzoglu, A. (2021). ‘Exploring innovation in challenging contexts: the experiences of ethnic minority restaurant owners during COVID-19’. The International Journal of Entrepreneurship and Innovation. Published online first at DOI: 10.1177/14657503211051219.

A further area I publish on is ethnography as a research method. Specifically, I have written about:

·       Insider Ethnography

I have articulated a new ‘model’ of insider ethnography, considering three levels of ethnographic field positions.

• Giazitzoglu, A and Payne, G. (2018) ‘A 3-level model of insider ethnography’. The Qualitative Report 23 (5): 1149 – 1159.

·      Reflexively Doing Ethnography

I have outlined my experiences of ethnographically researching white working class men in a post-industrial space, which I did during my PhD's fieldwork; and the ethics surrounding such research.

• Giazitzoglu, A. (2018). ‘Being and Naughtiness: an account of being an ethnographic insider studying white, working class gym using men’. The Qualitative Report 23 (3): 696 – 709. 


PhD Supervision  

I have supervised four PhD projects to completion (two as primary supervisor). 

I am keen to supervise more PhD projects.





Module Leader for: 


Bus 1004 (Business Growth) 

Bus 3000 (Enterprise, Entrepreneurship and Lean Innovation) 

Bus 3343 (Enterprise, Entrepreneurship and Lean Innovation for Erasmus students) 

NBS 8625: Business Growth and Society