Centre for Knowledge, Innovation, Technology and Enterprise

Staff Profile

Dr Eleftherios Alamanos

Senior Lecturer in Marketing, Director of Accreditation


ORCID Profile: https://orcid.org/0000-0003-4294-458X/print

Google Scholar: Click here.  


PhD in Food Marketing (Consumer Behaviour), Newcastle University, UK.

M.Sc. in Agricultural Economics, Aristotle University of Thessaloniki, Greece.

B.Sc. in Agriculture, Aristotle University of Thessaloniki, Greece.


Eleftherios' work focuses on interventions in consumer behaviour. He is currently working on projects which focus on the role of technology on citizens’ everyday activities in general and in the context of retailing in particular. His previous work has examined digital signage installations in department stores and their effect on consumer purchasing behaviour. Eleftherios has also works on projects focusing on consumers’ perceptions of food to promote the adoption of a healthy food related lifestyle. In addition, he has successfully co-supervised a KTP examining older citizens’ perceptions of local transportation networks.


Research Interests

  • Retailing / E-Commerce
  • Consumer Behaviour
  • Marketing Channels
  • Adoption, Acceptance and Diffusion of Technologies
  • Food Marketing



MKT3017 Sales Management and Marketing Channels

Supervision of Undergraduate and Postgraduate Dissertations.