Centre for Knowledge, Innovation, Technology and Enterprise

Staff Profile

Dr Eleftherios Alamanos

Senior Lecturer in Marketing, Director of Accreditation


Eleftherios is a Senior Lecturer in Marketing and the Director of Accreditation of Newcastle University Business School, UK, leading the School’s Triple Accreditation Crown. Eleftherios is also a member of the School’s Executive Board. He has also served as external examiner of Undergraduate, Postgraduate and Research Programmes at various UK Universities and he is a member of the British Academy of Marketing. Eleftherios was awarded a PhD in Consumer Behaviour and Food Marketing from Newcastle University, a Postgraduate Taught and Undergraduate Degree from Aristotle University of Thessaloniki, Greece. 

ORCID Profile: https://orcid.org/0000-0003-4294-458X/print

Google Scholar: Click here.  


Eleftherios' research focusses on interventions in consumer behaviour informing various aspects of the current academic debate in marketing and in retailing. Specifically, his work examines the role of technology on individuals' everyday activities in general, and in the context of retailing in particular, and their interrelationships with social exclusion and wellbeing.


Research Interests

  • Retailing / E-Commerce
  • Consumer Behaviour
  • Marketing Channels
  • Adoption, Acceptance and Diffusion of Technologies
  • Food Marketing



MKT3017 Sales Management and Marketing Channels

Supervision of Undergraduate and Postgraduate Dissertations.