Working in a team

This will be your first time working in a team whilst at University. You will learn a lot about what it is like working with others, and how you yourself contribute to a team.
We recommend that everyone in your team completes the Belbin team questionnaire to get an understanding of key roles that teammates fulfil in a team. You will get an understanding of yourself and of how others work.

Leadership

All teams will have a Peer Mentor; however, they should not automatically be the leader of the group. It is best to see if a natural leader emerges, perhaps from the initial conversations or from the Belbin tests.

Collaborating at a distance

Working remotely and collaboratively has become more of the norm over recent months. To do this we recommend using Microsoft Teams, which you can access through your Newcastle University email.

Ensure to be mindful of everyone’s commitments and timetables.

As a reminder, your task is: "Develop a strategy to raise awareness of one UN Sustainable Development Goal to students on your course".

Before your team starts generating ideas, it is important to pause and ask yourselves "why have we been set this challenge?". It is important to explore the route issues before generating ideas, as the best idea in the world will not have impact and will not work if the issue has not been understood in the first place.

Students, in the most part, are not aware of the SDGs. Why do you think this is? Take the time to reflect, discuss with your group and analyse the issue at hand.

There are many potential reasons:

• Is it a question of volume? Are students sent too much information?
• Is it a question on communication style? Are the messages being sent not resonating with students? If not, why not?

An advantage you have is that the target market, students, is you! You have that insight into why there may not be that awareness. You can also use your own insight and reflection into the next stage, generating ideas.

There is a myth that only ‘creative’ people can generate ideas. This is not true! We all have the capacity to generate ideas, as we all have both a left and right side of our brains. However, a lot of have difficulty in accessing the right-hand side. Certain factors can help us do this:

• Being in a collaborative group. Group work fosters creativity as you can get inspired by others and add to ideas generated by the group.
• Being in a competitive environment. Knowing that there is an assessed result and a potential prize can help generate creative thinking.
• Being in a timed scenario. Having a deadline can force us to create, instead of procrastinate.
• Using an idea generation process. Using an established process can help creativity a lot more than staring at a blank piece of paper. Using an idea generation process, we go through two steps of thinking: Divergent thinking and Convergent thinking.

Divergent Thinking and Convergent Thinking

Divergent thinking prioritises quantity over quality, you are encouraged to come up with as many ideas as quickly as possible without any judgements from yourself, or from others. Some of what you will ideate will not be any good at all, and that's okay! Convergent thinking focuses upon analysing and critiquing the ideas generated as a group, using the original challenge question as reference. You may perhaps combine some ideas together to make a new one.

It is important that these thinking processes are divided across two separate tasks, you cannot ideate creatively and freely and evaluate effectively at the same time.

Group exercise

When you meet with your group, we recommend following the idea generation exercise together live in real time, to help replicate the needed environment (collaborative, competitive and timed).

Once you have the workings of your idea, you will need to develop it further. We are not expecting a full working model, campaign, or product. We are only expecting to see some further detail of your idea. The questions below will help you do this.

• Route issue – what does your solution address?
• Innovation – how is this a unique idea?
• Target market – is there a specific sub-group of students you are targeting? If so, who? Why will your idea work for them?
• Viability – how would it work in practice? Who are your key partners? What are your estimation of costs? What resources are needed?

You can also use the Marketing Model Canvas which will help visualise elements of your idea. You can use this together in your groups or individually.

What to submit

As noted, you are not expected to finalise a finished product/campaign. You are expected to explore, develop and outline your idea for the judges. Your submission should give a comprehensive overview of:

• What problem your idea is solving – what route issue did you identify?
• Your idea– a summary of your solution to the route issue
• How and why is it innovative – what makes it different?
• Your target market – a breakdown of who this idea is for
• How it will work –key partners, estimation of costs, resources needed

You have options of what you choose to submit your final idea from the guidance, which indicates format and timings. There is no right or wrong choice, we encourage you to pick the medium that will best convey your idea. Remember, judges will be looking at many submissions. It is important to cover all the questions asked of you, but:

• Do not go into too much detail
• Keep it visually engaging

What are we looking for?

Judges will use these criteria to select the winners. They are looking at a combination of the workings of your idea and how it is presented. The more you can follow the guidance, the more chance you have in scoring higher.

How to submit

Peer mentors are asked to upload the final submission on behalf of the group to Canvas by 16 October 2020.

What next?

Once you have submitted, you are done! Many congratulations on completing the challenge. Your submission will be assessed buy the judging panel and the winners will receive their prize at the Peer Mentor Thank You event at the end of Semester 1.