Linguistics at Newcastle

Multimodal Analysis Research Group (MARG)

About Multimodal Analysis Research Group (MARG)

Founded in the School of ECLS in spring 2007, MARG (pronounced ‘marge’) is a research group for staff and students interested in the video-based analysis of human social interaction.

About MARG

Using video recordings of real-life interaction as our data, we examine the systematic co-ordination of social conduct in a range of contexts and settings.

Our analytic approach is ‘multimodal’, taking into consideration the multiple resources - including talk, bodily conduct and the use of the material environment - relied upon by interactants in order to make meaning, and achieve their various social and institutional goals.

The main theoretical and methodological influences on our research approach are Ethnomethodological Interaction Analysis, Conversation Analysis, and Membership Categorisation Analysis.

As of September 2017, MARG was awarded Faculty Research Group status by Newcastle University; we are increasingly interdisciplinary, with co-convenors from three departments - in ECLS (Adam Brandt, Chris Leyland, Paul Seedhouse), NUBS (Andrea Whittle) and GPS (Neil Jenkings) - and with new projects ongoing with colleagues in other departments and universities.

We regularly post MARG news and announcements via our Twitter account, including reminders of upcoming data sessions and other events.

If you would like to discuss MARG-related matters in more than 140 characters, we also have a Facebook page. And if you would like to join the MARG mailing list, please send a request to our MARG email address.

MARG Members


Other members

Current PGRs involved in MARG

  • Hanain Brohi (ECLS): ‘A Micro-analytic study of the identities-in-interaction of female Muslim students at a British University’
  • Reem Al-Abbas (ECLS): 'The Supportive Enabler: Assisting the Struggling Attempts to Achieve a Successful Next-Speaker Selection During L2 Group Oral Assessments'
  • Nimet Copur (ECLS): ‘A micro-analytic investigation of student-initiated humour in EFL classes in Turkey’
  • Stefanie Schneider (NUBS): 'Beyond the Question - A discursive study of Q&A sequences in oral financial results presentations'
  • Mike Stephenson (ECLS): ‘The overall structural organisation of L2 decision making group work’
  • Sabina Bllaca (ECLS): ‘Supporting pupils with EAL in mainstream primary education: How do teachers facilitate communication to enable progress within lessons?’
  • Yang Du (ECLS): ‘Learning in a Self-Organized Learning Environment: A Conversation Analytic Approach’

Recent Events

  • Presentation by Chris Leyland (May 2016)
  • JSPS UK-Japan Symposium on Intercultural Communication and International Universities (September 2016)
  • AB and CPL (February 2017)
  • Visit by Professor Robin Wooffitt (University of York)
  • NUBS seminar presentation (February 2017)
  • Müge (February 2017)
  • Spencer (May 2017)
  • Robotics and Social Interaction Expertise (RoSIE): Challenges and Opportunities workshop (July 2017)
  • EMCA Doctoral Network annual meeting: Seminar on Multimodality (September 2017)
  • Data session presentation by Dr Leila Kååntaå (University of Jyväskylä, Finland) (October 2017)
  • Presentation by Professor Tom Koole (University of Groningen) (November 2017)
  • Presentation by Alan Firth (ECLS) (November 2017)
  • Paul (December 2017)
  • Presentation by Dr Rein Sikveland (Loughborough University) (February 2018)
  • Presentation by Prof Ruth Parry (Loughborough University) (22 May 2018)

MARG Data Sessions

One of the principal aims of MARG is to provide a weekly forum for the informal presentation and group-based analysis of video data.

The data presented is usually from an on-going research project one of our members is involved in.

As such, these ‘data sessions’ are a chance for the presenter to share some of their own ideas, as well as to receive ideas, feedback and suggestions from other members of the group.

Individuals from any academic and methodological background are welcome to participate in MARG data sessions, although all members share an interest in understanding social interaction and discourse through the fine-grained examination of recordings of real life communicative events.

In the 10+ years since the inception of MARG, our data sessions have grown in size and stature, now being regularly attended by a large number of staff and research students from across the university.

MARG also regularly welcomes visitors from other universities, both in the UK and overseas, and has developed a worldwide reputation for being an exciting forum for the collaborative analyses of social interaction.

Through MARG data sessions, we aim to provide a lively forum for the exchange and germination of research ideas, provide the foundation for possible research collaboration, and offer developmental support for PhD students interested in multimodal interaction analysis.

You can keep up-to-date on the data session schedule via our Twitter account, or by contacting us at our MARG email address.