Newcastle University London

Staff Profiles

Professor Suraksha Gupta

Professor of Marketing

Background

Suraksha Gupta is the Professor of Marketing and Director of Research at Newcastle University London.  

She holds a PhD from Brunel University in UK, MBA from Institute of Management Technology in India and Bachelor of Commerce from University of Delhi, India.

Research publications of Suraksha Gupta have appeared in highly reputed journals such as Journal of World Business, British Journal of Management, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Technological Forecasting and Social Change, Information, Technology and People, Behaviour and Information Technology, Computers in Human Behaviour, Studies in Higher Education, Thunderbird International Business Review, Studies in Higher Education, Qualitative Market Research: An International Journal,  International Studies in Management Education etc.

For full publication list of Prof Suraksha Gupta, please click on the following link:

https://scholar.google.co.uk/citations?hl=en&user=Rm2cLdcAAAAJ&view_op=list_works&sortby=pubdate

Research

Suraksha Gupta specialises in marketing activities of multinational firms and international brands in developing markets, particularly India. Her practitioner background with academic skills make her research highly relevant to the industrial practices.   She works on strategies of multinational companies and contributions they make towards social development in developing markets.


Teaching

Suraksha Gupta has been teaching International Marketing, Advanced Global Strategy, Marketing Strategy and Planning, Research Methods and Corporate Brand Management to UG, PG and MBA students. She enjoys discussing challenges and issues in management.  Focus of her research projects with colleagues, PhD scholars and other students is generally on development of business models which can enable multinational companies to integrate their social agenda into their business practices.


Publications