Newcastle University London

Staff Profiles

Professor Suraksha Gupta

Professor of Marketing

Background

Professor of Marketing, Newcastle University London

Director, Marketing Startegy and Policy Research Group


Education:

- PhD marketing, Brunel University, London

- MBA Institute of Management Technology, India


Specialisation:

- Branding

- Business-to-Business Marketing

- Sustainability

- Marketing Strategy

- International Business


Biography:

Professor Suraksha Gupta is a Professor of Marketing at Newcastle University. Suraksha has been conferred with Best Professor in Marketing Management and Award for Excellence in Research for her work in academia. She has also been awarded for her outstanding achievements by corporations she worked with during her industry tenure.Suraksha as published various journal articles, books and reports. Her work has appeared in journals such as Journal of World Business, British Journal of Management, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, Technological Forecasting and Social Change, Information, Technology and People, Behaviour and Information Technology, Computers in Human Behaviour, Studies in Higher Education, Thunderbird International Business Review, Studies in Higher Education, Qualitative Market Research: An International Journal and  International Studies in Management Education. For full publication list of Prof Suraksha Gupta, please click on the following link:

https://scholar.google.co.uk/citations?hl=en&user=Rm2cLdcAAAAJ&view_op=list_works&sortby=pubdate

Research

Suraksha Gupta specialises in marketing activities of multinational firms and international brands in developing markets, particularly India. Her practitioner background with academic skills make her research highly relevant to the industrial practices.   She works on strategies of multinational companies and contributions they make towards social development in developing markets.


Teaching

Suraksha Gupta has been teaching courses like International Marketing, Advanced Global Strategy, Marketing Strategy and Planning, Research Methods and Corporate Brand Management to UG, PG and MBA students. She enjoys discussing challenges and issues in management.  Focus of her research projects with colleagues, PhD scholars and other students is generally on development of business models which can enable multinational companies to integrate their social agenda into their business practices.


Publications