BUS2001 : Case Studies in Practical Management (Semester 1)
- Offered for Year: 2018/19
- Module Leader(s): Dr Ali Naqvi
- Other Staff: Mr Khang-Wai Chew
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||10|
This module is designed to enable students to apply general management theories and concepts to realistic business situations through the medium of Case Study analyses. It is designed to provide a student centred small group learning environment to enable students to explore key areas of management through discussion and analysis of case studies. Students will also “experience” all aspects of running a business through the Business Game and will be encouraged to develop an understanding and appreciation of the relationships between operational areas of a business which are traditionally separated.
Outline Of Syllabus
The introductory lecture will explain the aims and structure of the module and highlight some of the practical logistical issues involved. The module is not designed to “teach” but, rather, to encourage students to consider the application of general management theories and concepts.
Students will then be allocated to small seminar groups (15 students maximum) and the cases studied will cover different topics related to general management issues such as strategy, marketing, operations, finance, etc.
|Scheduled Learning And Teaching Activities||Lecture||1||2:00||2:00||Introductory lecture at the start of the Semester|
|Guided Independent Study||Assessment preparation and completion||1||30:00||30:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||Reading Case Studies pre and post seminars|
|Scheduled Learning And Teaching Activities||Small group teaching||6||2:00||12:00||Seminars|
|Scheduled Learning And Teaching Activities||Drop-in/surgery||6||1:00||6:00||Feedback and support sessions|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
Teaching Rationale And Relationship
The introductory lecture will explain the aims and structure of the module. The seminars will provide a forum for detailed analysis of “real life” cases through discussion and oral presentations. This format will enable students to develop, in particular, their problem solving and decision making skills and encourage them to consider the interconnectivity of business functions. The rationale is, therefore, directly related to the module’s intended learning outcomes.
Note: students cannot register for both BUS2001 (Semester 1) and BUS2002 (Semester 2) as these are the same modules offered in both Semesters.
The format of resits will be determined by the Board of Examiners
|Report||1||M||100||Individual case study analysis report (2,000 words)|
|Oral Presentation||1||M||This will be feedback delivered on presentations that student groups perform in seminar|
Assessment Rationale And Relationship
The report will provide a summative assessment of the learning outcomes, enabling students to demonstrate their analytical skill and presented in the format of a business report as opposed to an essay to give students experience of producing Executive Reports.