Study Abroad and Exchanges

Modules

Modules

BUS2001 : Case Studies in Practical Management (Semester 1)

Semesters
Semester 1 Credit Value: 10
ECTS Credits: 5.0

Aims

This module is designed to enable students to apply general management theories and concepts to realistic business situations through the medium of Case Study analyses. It is designed to provide a student centred small group learning environment to enable students to explore key areas of management through discussion and analysis of case studies. Students will also “experience” all aspects of running a business through the Business Game and will be encouraged to develop an understanding and appreciation of the relationships between operational areas of a business which are traditionally separated.

Outline Of Syllabus

The introductory lecture will explain the aims and structure of the module and highlight some of the practical logistical issues involved. The module is not designed to “teach” but, rather, to encourage students to consider the application of general management theories and concepts.

Students will then be allocated to small seminar groups (15 students maximum) and the cases studied will cover different topics related to general management issues such as strategy, marketing, operations, finance, etc.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture12:002:00Introductory lecture at the start of the Semester
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Guided Independent StudyDirected research and reading125:0025:00Reading Case Studies pre and post seminars
Scheduled Learning And Teaching ActivitiesSmall group teaching62:0012:00Seminars
Scheduled Learning And Teaching ActivitiesDrop-in/surgery61:006:00Feedback and support sessions
Guided Independent StudyIndependent study125:0025:00N/A
Total100:00
Teaching Rationale And Relationship

The introductory lecture will explain the aims and structure of the module. The seminars will provide a forum for detailed analysis of “real life” cases through discussion and oral presentations. This format will enable students to develop, in particular, their problem solving and decision making skills and encourage them to consider the interconnectivity of business functions. The rationale is, therefore, directly related to the module’s intended learning outcomes.

Note: students cannot register for both BUS2001 (Semester 1) and BUS2002 (Semester 2) as these are the same modules offered in both Semesters.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Report1M100Individual case study analysis report (2,000 words)
Formative Assessments
Description Semester When Set Comment
Oral Presentation1MThis will be feedback delivered on presentations that student groups perform in seminar
Assessment Rationale And Relationship

The report will provide a summative assessment of the learning outcomes, enabling students to demonstrate their analytical skill and presented in the format of a business report as opposed to an essay to give students experience of producing Executive Reports.

Reading Lists

Timetable