Study Abroad and Exchanges



BUS3346 : Entrepreneurship: New Venture Creation (EraSA S1) (Inactive)

Semester 1 Credit Value: 10
ECTS Credits: 5.0


This module provides an integrated approach to the study of enterprise and entrepreneurship. The module aims to provide students with the ability to analyse enterprise and understand entrepreneurship using a range of contemporary management concepts and theories. The module aims to give the students the intellectual tools to approach tasks and gain insight into the competences and mind-set of an entrepreneurship in practice by developing their own projects. As such reflecting on the project will be involved. This will build on the need for the development of learning by doing as part of this innovative module. The module focuses on contemporary aspects of enterprise and entrepreneurship as an applied field and takes a social constructivism approach to enable students to develop a range of skills, tools and ways of thinking as part of the entrepreneurial journey

Outline Of Syllabus

1.       The Contemporary Business Context – The Changing Dynamic Enterprise
2.       The Entrepreneurial Opportunity and Creativity
3.       Market Research as a Tool/Customer Feedback
4.       Lean Start-up and Customer Development
5.       Lean Start-up and The Business model
6.       Reading/Research( GOOB week)
7.       Marketing, Sales and the Brand
8.       Reflective Practice and the Entrepreneurial Journey
9.       Networking, Communication, the Pitch and the Entrepreneur
10.       Group Presentation - Validation of the Business Hypotheses and Value Proposition

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching12:002:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops72:0014:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops13:003:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops11:001:00N/A
Guided Independent StudyIndependent study125:0025:00N/A
Jointly Taught With
Code Title
BUS3049Entrepreneurship: New Venture Creation
Teaching Rationale And Relationship

The seminars/lectures/interactions and student small group project work, and the classroom environment will facilitate consultation/discussion with the tutor. As such students will be learning new and innovative theories, whilst at the same time learning by doing through group activity. Guest speakers will all be used to introduce the students to the main theories and ideas around entrepreneurship and the enterprise. Reflective management practice will underpin the student entrepreneurial journey.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt1M40Activity and presentation
Reflective log1M601500 words
Assessment Rationale And Relationship

The entrepreneurial project includes project based learning activity and enables students to ‘learn by doing’ (e.g. practical work during the module including problem-based learning and the development of a business idea. Thus the students learn by doing in terms of (a) entrepreneurial behaviour, (b) the entrepreneurial process, and (c) the student’s self-knowledge of their own competences in relation to carrying out entrepreneurial processes. There is a particular focus on learning by doing; project learning; problem-based learning and action learning. The group project presentations enable the students to develop their own business ideas. A reflective report will enable the students to reflect upon their new learning and group project activity as part of the learning journey across the year.

Students will be exposed to a process that will encourage critical thinking, innovation and creativity; research, active learning, problem-solving; self-awareness; action-planning; initiative; communication skills; team-work and relationship building; application of commercial acumen; global awareness.

Reading Lists