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MKT1005 : Academic Skills

Semester 1 Credit Value: 10
ECTS Credits: 5.0


The module aims to assist students in the transition to Higher Education by developing their academic skills in order to improve and enhance their personal effectiveness as learners. The module also aims to improve and enhance students’ employability skills using the e-Portfolio system on Blackboard as a vehicle for assessment, self management and reflection.

Outline Of Syllabus

Semester 1: Graduate Skills Framework, Critical Thinking and Analysis, Academic Writing, Reflective Writing, Time Management, Team working, Computer/Excel Skills, ePortfolios, Computer/Excel Skills, Awareness of skills required in Marketing , Improving your CV, Elevator Pitch/30 second commercial, Application and Interview Skills, Being Enterprising and Budgeting/Project Management Skills.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion132:0032:00N/A
Scheduled Learning And Teaching ActivitiesLecture81:008:00N/A
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching41:004:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops61:006:00N/A
Guided Independent StudyIndependent study125:0025:00N/A
Jointly Taught With
Code Title
MKT1012Academic and Professional Skills
Teaching Rationale And Relationship

Relevant theory will be introduced during the lectures and a range of skills will be practiced through individual and group activities. Further depth of skills will be achieved through small group teaching activities i.e. skills practice seminars and IT workshops involving individual and group work/team challenges and tasks.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Portfolio1M100ePortfolio 1
Formative Assessments
Description Semester When Set Comment
Essay1MPractice essay/personal statement (200 words)
Assessment Rationale And Relationship

Semester 1 - Students will create a reflective learning journey essay using feedback from the diagnostics, audits, IT tasks and ‘rate your-self’ activities available from each session. This essay will be underpinned by references from their individual e-portfolio reflective blogs which will support the essay. The essay will be of 1,000 words (50%) and students will also be required to produce a CV and LinkedIn profile to apply for a given marketing vacancy (50%).

Formative assessment – Students will produce a practice essay/personal statement (200 words) on which they will receive formative feedback to inform their Semester 1 assignment. They will also receive formative feedback at a number of stages to help students’ reflect learning and skills achieved which will help inform the Semester 1 assignment
Resit Assessment will consist of a2,000 word reflective essay on the identification, demonstration and future achievement of academic and employability skills.

The assessment activity will encourage students to identify and effectively use feedback from a variety of sources. They will also be encouraged to collect information to support their employability and to reflect on the academic and employability skills achieved through the module. The assessment activity is deemed to be the most appropriate to encourage students to identify and articulate the skills they have achieved in relation to Newcastle University’s Graduate Skills Framework. This will enable them to become more personally effective as learner and, further, throughout their careers. The assessment activity is, therefore, directly and explicitly related to the intended learning outcomes of the module.

Reading Lists