Study Abroad and Exchanges



MKT1006 : Professional Skills (Inactive)

Semester 2 Credit Value: 10
ECTS Credits: 5.0


The module aims to improve and enhance students’ employability skills using the e-Portfolio system on Blackboard as a vehicle for assessment, self management and reflection.
The module also aims to assist students by developing their academic and professional skills in order to improve and enhance their personal effectiveness as learners.

Outline Of Syllabus

Semester 2: Presentation Skills, PowerPoint, Networking, Chartered Management Institute, Chartered Institute of Marketing, Being Enterprising, Employability Skills, Study and Work Placements, Improving Your CV, Computer/Excel Skills, Elevator Pitch, Application and Interview Skills, Awareness of skills required in Marketing.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture81:008:00N/A
Guided Independent StudyAssessment preparation and completion132:0032:00N/A
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops41:004:00N/A
Guided Independent StudyIndependent study125:0025:00N/A
Jointly Taught With
Code Title
MKT1004Academic and Professional Skills
Teaching Rationale And Relationship

Relevant theory will be introduced during the lectures and a range of skills will be practiced and developed through individual and group activities. Further depth of skill development will be achieved through small group teaching activities i.e. skills practice seminars and IT workshops involving individual and group work/team challenges and tasks.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Portfolio2M100ePortfolio 1
Assessment Rationale And Relationship

Semester 2 – Students will upload employability information to their ePortfolio and then import relevant information to a CV to apply for a marketing vacancy. They will also produce a covering letter and a maximum of eight PowerPoint slides to apply for the vacancy (80%). A 500 word reflective statement (20%) will also be provided on how their employability skills have been developed in Semester 2. This should all be uploaded to the ePortfolio.

Formative assessment – Students will receive formative feedback at a number of stages to help students’ reflect and learning and skills developed which will help the Semester 2 assignment.

Resit Assessment will consist of a 1,500 word essay plus a 500 word reflective statement on the development of employability skills.

The assessment activity will encourage students to identify and effectively use feedback from a variety of sources. They will also be encouraged to collect information to support their employability and to reflect on the academic and employability skills developed through the module. The assessment activity is deemed to be the most appropriate to encourage students to identify and articulate the skills they have developed in relation to Newcastle University’s Graduate Skills Framework. This will enable them to become more personally effective as learner and, further, throughout their careers. The assessment activity is, therefore, directly and explicitly related to the intended learning outcomes of the module.

Reading Lists