Date/Time: Wednesday 3 October 2018, 12:00 - 13:00

Venue: Agriculture Building, Room 3.05

Knorr aims to combat nutritional iron-deficiency - one of the 10 leading factors for disease, disability and death.

They're combining the launch of iron-fortified bouillon cubes with the “Follow in my Green Food Steps” behaviour change programme.

The programme targets two behaviours, the addition of iron-fortified bouillon cubes and a bunch of green leafy vegetables to stews.

The lunchtime lecture will present the "Follow in my Green Food Steps" programme and the outcome of a randomised community study in south west Nigeria that assessed the effectiveness of the programme.

Biography

Dr Rene Lion is senior consumer scientist at Unilever R&D Vlaardingen in the Netherlands. His research focuses on:

• the determinants of behaviour change
• impact assessment of behaviour change programmes
• the effect of labelling and communication on food choice