Staff Profile

My research interests lie in understanding consumer behaviour in relation to food. I am particularly interested in way in which consumers respond to and mitigate food risks. Specifically, microbiological food risks and the role of domestic food handling practices. I have an interest in exploring consumer attitudes towards food fraud and intentional malevolence within food systems. 

I conduct international research that is of policy relevance and that requires transdisciplinary collaboration between the social and natural sciences. I engage with a range of stakeholders across the food supply chain including, food policy makers, primary food producers and manufactures and food consumers.

Area of Expertise 

I have experience in:  

• Employing qualitative and quantitative methodologies to understand attitudes and behaviours related to food, (in relation microbiological food hazards, food authenticity and societal and consumer responses to emerging food production technologies)
• Understanding and measuring societal and individual responses to risks and benefits associated with food, in relation to microbiological food safety  
• Stakeholder analysis and scientific foresight regarding research agenda setting, policy and governance in the area of emerging food technologies, and food and agricultural policy issues
• Evidenced based methods, qualitative and quantitative systematic reviews

I currently working on on the 'Resilient Dairy Landscapes' project led by Professor Mark Reed, funded by the Global Food Security's Resilience of the UK Food System Programme' with support from the BBSRC, ESRC, NERC and Scottish Government. 

https://www.resilientdairylandscapes.com/

I have previously taught on the Food and Human Nutrition (BSc, Newcastle University International Singapore) and I currently supervise post-graduate students enrolled on the International Marketing MSc at Newcastle University Business School.

• Kendall H, Brennan M, Seal C, Lahda C, Kuznesof S. Behind the Kitchen Door: A novel mixed method approach for exploring the food provisioning practices of the older consumer. Food Quality and Preference 2016, 53, 105-116.
• Frewer LJ, Coles D, Dijkstra AM, Kuznesof S, Kendall H, Kaptan G. Synthetic Biology Applied in the Agrifood Sector: Societal Priorities and Pitfalls. APSTRACT 2016, 10(2-3), 89-97.
• Kendall H, Kuznesof S, Seal C, Dobson S, Brennan M. Domestic food safety and the older consumer: A segmentation analysis. Food Quality and Preference 2013, 28(1), 396-406.
• Kendall H, Clark B, Rhymer CM, Kuznesof S, Hajslova J, Tomaniova M, Brereton P, Frewer LJ. A systematic review of consumer perceptions of food and authenticity: A European perspective. Trends in Food Science & Technology 2019, 94, 79-90.
• Clark B, Jones G, Kendall H, Taylor J, Cao Y, Li W, Zhao C, Chen J, Yang G, Chen L, Li Z, Gaulton R, Frewer L. A proposed framework for accelerating technology trajectories in agriculture: a case study in China. Frontiers of Agricultural Science and Engineering 2018, 5(4), 485-498.
• Kendall H, Kuznesof S, Dean M, Chan M-Y, Clark B, Home R, Stolz H, Zhong Q, Liu C, Brereton P, Frewer L. Chinese consumer's attitudes, perceptions and behavioural responses towards food fraud. Food Control 2018, 95, 339-351.
• Kendall H, Kaptan G, Stewart G, Grainger M, Kuznesof S, Naughton P, Clark B, Hubbard C, Raley M, Marvin HJP, Frewer LJ. Drivers of existing and emerging food safety risks: Expert opinion regarding multiple impacts. Food Control 2018, 90, 440-458.
• Kuznesof S, Kendall H, Chatzopoulou E, Gorton M, Frewer L. Food authenticity. In: Encyclopaedia of Consumer Sciences. Elsevier, 2018.
• Kendall H, Naughton P, Kuznesof S, Raley M, Dean M, Clark B, Stolz H, Home R, Chan MY, Zhong Q, Brereton P, Frewer LJ. Food Fraud and the Perceived Integrity of European Food Imports into China. PLoS One 2018, 13(5), e0195817.
• El Benni N, Stolz H, Home R, Kendall H, Kuznesof S, Clark B, Dean M, Brereton P, Frewer LJ, Chan MY, Zhong Q, Stolze M. Product attributes and consumer attitudes affecting preferences for infant milk formula in China - a latent class approach. Food Quality and Preference 2018, 71, 25-33.
• Kendall H, Naughton P, Clark B, Taylor J, Li Z, Zhao C, Yang G, Chen J, Frewer LJ. Precision Agriculture in China: Exploring Awareness, Understanding, Attitudes and Perceptions of Agricultural Experts and End-Users in China. Advances in Animal Biosciences: Precision Agriculture (ECPA) 2017 2017, 8(2), 703-707.