- Project Dates: From April 2011 to March 2015
- Project Leader: Project co-ordinator: Professor Mike Gibney, UCD, Ireland. Professor Lynn Frewer, WP2 Leader .
- Staff: Dr Sharron Kuznesof; Dr Luca Panzone
- Sponsors: European Commission, Seventh Framework Programme, KBBE Theme: Strategies for Personalised Nutrition, Grant No. 265494
- Partners: Work Package 2: Newcastle University- Prof Lynn Frewer (WP2 Leader) CRE/AFRD, Dr Sharron Kuznesof AFRD; Bradford University- Prof Barbara Stewart-Knox, Dr Jerko Markovina ; University of Ulster (Coleraine)- Audrey Rankin; Wageningen University – Dr Arnout
Food4Me is a €9 million collaboration project that aims to:
determine the application of personalised nutrition, through the development of suitable business models, research on technological advances, and validation of delivery methods for personalised nutrition advice.
compile current scientific knowledge and consumer understanding of personalised nutrition, including best practice communication strategies and ethical boundaries, to be shared with the EU institutions, the food industry, and other stakeholders
Food4Me is being delivered through seven work packages. Work package 2 ‘Consumer Attitudes to Personalised Nutrition’ led by Professor Lynn Frewer, aims to inform stakeholders of consumer attitudes and beliefs relating to personalised nutrition.