School of Natural and Environmental Sciences

Staff Profile

Dr Pattanapong Tiwasing

Research Associate



Pattanapong (Oak) is an Applied Social Scientist with expertise in Quantitative Research Methods (Agricultural and Applied Economics). He is a bilingual academic in Thai and English with considerable experience in Data Analysis using statistical analysis and Econometric Models related to both cross-sectional and panel data.

After gaining his PhD in September 2016 from Newcastle University, Pattanapong joined "Rural Enterprise UK" in the Centre for Rural Economy, Newcastle University in the same year to work as a Research Associate. His research focuses on investigating business performance, aspirations and obstacles of SMEs in rural areas, the impact of new technology adoption on rural economies, innovation and entrepreneurship, spatial disparities in productivity, gender and SME performance, and business investment behaviour including financialisation.

As well as the focus on SMEs, he is also interested in the relationship between health, nutrition and labour productivity, food and nutrition security, agriculture and sustianability, and other applied economics.

Pattanapong used to work as a lecturer at Chandrakasem Rajabhat University in Bangkok, Thailand, teaching Agricultural Marketing and Agro-Industrial Management. Prior to this, he worked as a researcher at the Thai Health Promotion Foundation linked to the Ministry of Public Health, Thailand.

Areas of Expertise:

  • Applied Social Science
  • Agricultural Economics
  • Food security and Nutrition Economics
  • Small Business Economics
  • Rural Entrepreneurship


  • 2013 - 2016: PhD in Applied Social Science (Agricultural and Applied Economics), Newcastle University, UK.
  • 2008 - 2011: MSc in Agricultural Economics (International program), Kasetsart University, Thailand.
  • 2002 - 2006: BSc Food Technology, Chulalongkorn University, Thailand.

Research Profile:


Google Scholar


  • Member, Agricultural Economics Society (AES)
  • Member, Institute for Small Business and Entrepreneurship (ISBE)
  • Member, Trans-Atlantic Rural Research Network (TARRN)

External roles:

  • Reviewer (Social Science), British Council, UK.


Research Interests:

My research interests lie in:

- Food Security and Nutrition Economics,
- Nutrition-Labour Productivity Link,
- Agricultural Household Models,
- Food and Agricultural Marketing,
- Youth and Agriculture,
- Small Business Economics,
- The Economics of Entrepreneurship,
- Innovation and Entrepreneurship,
- Small Businesses and Productivity,
- Gender and Entrepreneurship,
- Rural Enterprise.

Research Projects and Funding:

- Rural Enterprise UK (
- ERC/BEIS small grant for the analysis of the Longitudinal Small Business Survey (Co-Investigator) (
- ESRC Productivity Insights Network led by University of Sheffield (
- ESRC Productivity Insights Network for Early Career Researchers (Principal Investigator)  (

Conference Presentations:

  • 2019: ISBE conference 2019, 13th-15th November 2019, Newcastle upon Tyne, UK. SME productivity, Business capabilities, and Innovation.
  • 2019: 17th Rural Entrepreneurship Conference, 17th-19th June 2019, Impact Hub Inverness, Inverness, UK. SME productivity, Business Capabilities, and Innovation.
  • 2018: Researchfora 22nd International Conference, 2018, Washington DC, USA. Graphic Design for Local Agricultural Products: A Case Study of Thai Jasmine Rice Leaf Drink "ThaiSuwan" Brand, Roi Et Province.
  • 2018: 16th Rural Entrepreneurship Conference, 13th-15th June 2018, University of Plymouth, UK. The business performance of rural exporting SMEs in the UK.
  • 2018: 16th Rural Entrepreneurship Conference, 13th-15th June 2018, University of Plymouth, UK. The business performance of SMEs in Northern Powerhouse and Midlands Engine regions - Rural-Urban Analysis.
  • 2018: 4th INNOGROW meeting, 21th-23th February 2018, Mantova, Italy. Comparative analysis of policy measures promoting innovation adoption by rural economy SME. 
  • 2017: 1st SIDEA-SIEA Conference: Cooperative Strategies and Value Creation in Sustainable Food Supply Chain, 13th-16th September 2017, Italy. The use of new technologies for the competitiveness of SMEs in rural economies.
  • 2017: Trans-Atlantic Rural Research Network (TARRN), Aberystwyth University, UK. Rural-Urban Analysis of Small Business in England Regions: Evidence from UK Longitudinal Small Business Survey, 2015.


Undergraduate Teaching:

- MKT2004 - Research Methods for Business and Marketing (2019/20)

- ACE3079 - Economics of Food and Industry Analysis: The Economics of Innovation (2018/19)

- ACE2012 - Consumer and Business Economics: Consumer Economics (revision class) (2018/19)

Also, I currently supervise a number of Masters students on International Marketing