UK National Innovation Centre for Ageing

Staff Profile

Jessica Dawes

Senior Innovation Associate


I am a Senior Innovation Associate at the National Innovation Centre for Ageing. My work involves engaging businesses, who have age-relevant strategies, products or services, with academia and providing them with a route to insights and expertise. This engagement will facilitate the delivery of products and services for the ageing population, which will provide commercial benefit and social good. 

Despite holding an MSc in Psychology, my background lies in business. Before joining NICA, I worked as an Advertising Manager within the publishing industry. With an entrepreneurial outlook, I built strong relationships with both local and national businesses; producing tailored marketing proposals and seeking effective solutions which would contribute towards driving commercial success. I have experience coaching and developing staff; producing training workshops and personal development plans.

I have over ten years of experience working with older adults. During this time I have developed some insight into the wants and needs of an ageing population. I am committed to, and passionate about, making a positive contribution towards facilitating the translation of science and technology into actionable opportunities and tangible design solutions for healthy ageing.