Our Advanced International Business Management and Marketing Dual Award course meets the needs of excellent graduates who aspire to a global role in marketing.
On successful completion of this course, you will be awarded:
- Advanced International Business Management and Marketing MSc from Newcastle University
- International Business Management MSc from the University of Groningen
This course covers the main aspects of business management and marketing in an international context, including:
- business strategy
- corporate finance
- customer relations management
What you'll learn
Your studies will involve comparative analyses of countries, institutions, cultures and markets. The course also covers the strategic decision making of companies operating within this environment.
You will learn how to:
- analyse operations functions in different countries
- understand various institutional environments
- develop a 'sharp eye' for operations management within international, multinational and transnational enterprises
On completion of the course, you will be able to demonstrate:
- knowledge of how to improve the quality of management, leadership and practice in international organisations
- improved capacity for enquiry, problem solving, critical thinking and analysis
- the ability to communicate and cooperate with individuals from different cultural backgrounds
A sample of job titles our graduates now hold include:
- Managing Director
- Financial Analyst
- Legal Contracts Advisor
- Project Technical Leader
- Procurement Agent
- Category Analyst
- Corporate Strategy Intern
Our graduates work for employers such as:
- Axel Springer SE
- TCD Foods Ltd
Semester one is taught at the Faculty of Economics and Business at the University of Groningen. Semester two is at Newcastle University Business School. Both universities teach the course in English, so you do not need knowledge of the Dutch language.
You will also complete a dissertation on a topic that you have studied during the course. You can choose whether to study at Newcastle or Groningen during this process. You will receive joint support and guidance, with a supervisor from each institution.
There are many opportunities to engage with organisations through guest lectures and live case studies. We also encourage you to engage with organisations through your dissertation research.
Newcastle University Business School is accredited by the:
- Association to Advance Collegiate Schools of Business (AACSB)
- European Quality Improvement System (EQUIS)
- Association of MBAs (AMBA)
Only 1% of business schools worldwide hold this triple crown and we are one of only 20 to have these accreditations in the UK.
Our accreditations reflect the investments we make for our students through providing a high quality teaching environment, innovative programming and active engagement with industry.
Newcastle University Business School is one of the largest Schools in the University, with over 3,100 students representing over 80 nationalities. The School's new location and modern design allows it to:
- unite world-class research, teaching, enterprise and innovative activities under one roof
- develop and strengthen relationships between staff and students
- facilitate collaborative links between the School and the business community
Our facilities provide:
- a flexible and dedicated conference suite with panoramic views across the city
- Wi-Fi enabled connectivity throughout the building, including three computer clusters housing approximately 120 PCs
- four large lecture theatres and 21 seminar rooms, providing comfortable teaching and group study space
- a dedicated Hub, Base, and Lounge providing a balanced mix of study space and relaxation areas
- a contemporary café
View some of the Business School facilities.
In the news
Newcastle moves up 20 places into the top 150 in the QS World University Rankings 2019.
published on: 15 June 2018
Want to know more about postgraduate study? Come along to one of our PG Café events on the 18 July on our city campus.
published on: 10 July 2018
Student blogger Kinsey tells us about the differences between studying in the US and the UK.
published on: 6 July 2018
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Modules for 2018 entry
Semester One (Groningen)Semester One (Groningen)
Semester one is undertaken at the University of Groningen where you will study the following compulsory modules:
- GRON101 International Business Strategy (10 credits, 5ECTS)
- GRON107 Comparative Environmental Analysis (10 credits, 5ECTS)
- GRON108 International Corporate Finance (10 credits, 5ECTS)
- GRON109 International Strategic Alliances (10 credits, 5ECTS)
Semester Two (Newcastle)Semester Two (Newcastle)
Semester two is undertaken at Newcastle University Business School where you will study the following compulsory modules:
- NBS8952 International Marketing (10 credits, 5ECTS)
- NBS8269 Research Methods for Business and Management Dual Award (10 credits, 5ECTS)
- NBS8913 Role of Business in Society - Issues and Challenges (10 credits, 5ECTS)
- NBS8946 Customer Relationship Management (10 credits, 5ECTS)
While in Newcastle you will select one elective module (10 credits, 5ECTS) from the following:
- NBS8527 Marketing Ethics, Critical Consumption, and Corporate Social Responsibility
- NBS8910 International Marketing Communications Management (10 credits, 5ECTS)
- NBS8918 Small Business Marketing and Management (10 credits, 5ECTS)
- NBC8919 E-Marketing (10 credits, 5ECTS)
You may select up to one elective module from this list:
Semester ThreeSemester Three
The compulsory dissertation will be taken over semester three of year one and semester one of year two, and will be jointly supervised and delivered by Newcastle and Groningen.
Modules change annually to take account of:
- changing staff expertise
- developments in the discipline
- the requirements of external bodies and partners
- student feedback.
Most module information for 2019 entry will be available from mid-May 2019.
Fees & Funding
The fees displayed here are per course.
Full time: £5,200
Full time: £5,200
Full time: £18,600
Find out more about our tuition fees, including how to pay them and available discounts.
EU students starting at Newcastle in 2018 and 2019 will pay the UK (Home) tuition fee for the full duration of their course.
A 2:1 honours degree, or international equivalent, in a relevant discipline. The course is taught in English and no knowledge of the Dutch language is required.
Find out the equivalent qualifications for your country.
Use the drop down above to find your country. If your country isn't listed please email: firstname.lastname@example.org for further information.
English Language Requirements
Select an English language test from the list to view our English language entry requirements.
Please email us at email@example.com for further information.
How to Apply
Applications for this course are managed by the University of Groningen.