The International Marketing pathway is a specialism on the Cross-Cultural Communication MA. It is designed for students who wish to combine the study of cross-cultural communication with developing their knowledge of international marketing.

This specialist pathway is delivered by academic staff in Newcastle University Business School (NUBS). It provides the chance to gain a thorough understanding of marketing theories and how to apply them to real-world business challenges.

The pathway will equip you with relevant research techniques required to investigate and critically analyse international marketing issues.

You will:

• develop systemic understanding and critical awareness of international marketing theory 
• apply theory to international case studies, markets and issues
• measure market performance and consumer behaviour
• develop knowledge of ethical issues and their implications in marketing

You will benefit from Newcastle University Business School's excellent facilities and partnerships with major corporate and social enterprises and academic institutions.

The pathway will prepare you to develop knowledge and key skills valued by employers in the areas of international marketing and international brand management.

Delivery

Modules are delivered through a range of means, including:

• lectures
• seminars
• workshops
• group projects

Each module tends to last one semester. Some optional modules are taught in short, intensive blocks and/or on occasional weekends.

The course consists of three main parts, each comprising 60 credits.

Language and communication

This strand is delivered by academic staff in applied linguistics within the School of Education, Communication and Language Sciences. The strand comprises one compulsory module and a number of optional modules available to all cross-cultural communication students.

International marketing pathway-specific modules

The international marketing strand of taught modules is delivered by academic staff in Newcastle University Business School. You will study with other international marketing students.

Research portfolio

The research portfolio is equal to an MA-level dissertation. It involves three separate research files which take place over the course of the academic year:

• an essay on a theoretical matter in Cross-Cultural Communication, submitted early January
• a presentation on a methodological approach to research in Cross-Cultural Communication
• an empirical research project conducted over the summer months, submitted at the end of August

Lectures and seminars provide support for the research portfolio. You will also receive one-to-one supervision from an academic member of staff.

Module changes

Course content changes 

Course content changes periodically to reflect:

• changing staff expertise
• recent developments in the discipline
• the requirements of external bodies and partners
• student feedback
• numbers of students interested in an optional module

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

Most module information for 2020 entry will be available from the end of May 2020.

To find out more please see our terms and conditions.

Graduate destinations

Careers Service

Our award-winning Careers Service will help you to explore your options and make informed choices to achieve your career goals.

Work experience

Work experience placements are a great way to develop relevant skills to excel in your chosen career.

Find out about paid and unpaid work experience options and other ways you can add to your degree.

Find out more about our tuition fees, including how to pay them and available discounts.

EU students starting at Newcastle in 2020 will pay the UK (Home) tuition fee for the full duration of their course.

Funding opportunities

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

• Bus and Humanities Grad Dip
• Business and Humanities Graduate Diploma with Pre-sessional English

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Deposit

If you live outside the UK/EU you must:

• pay a deposit of £1,500
• or submit an official letter of sponsorship

The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.