Postgraduate

E-Bus (E-Marketing) MSc

E-Business (E-Marketing) MSc

Full time: 12 months

Profile

Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. You will develop as a top expert in attracting, engaging and retaining customers by using e-business systems.

[MEDIA]

About this course

This course addresses the full customer relationship cycle, which includes marketing, sales and service.

Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the Internet. Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction.

This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.

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Student Profile

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Rachael's student profile
Rachael

Related Degrees

  • E-Business MSc

    Our E-Business MSc combines leading technology with business strategies, entrepreneurship and organisational behaviour. It will prepare you to succeed in the modern business world.

  • E-Business (Information Systems) MSc

    Our E-Business (Information Systems) MSc will develop your technical and business skills to differentiate your career in the modern corporate world.

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Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

Modules for 2019 entry

Module changes

Module changes

Modules change annually to take account of:

  • changing staff expertise
  • developments in the discipline
  • the requirements of external bodies and partners
  • student feedback.

Most module information for 2020 entry will be available from the end of May 2020.

Careers

Curious about what our graduates have gone on to do? Find out about opportunities they’ve pursued, and how we can help you develop your career.

Career development 

This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.

Our graduates progress into careers as e-marketing consultantsCRM managers or project managers. The course is also relevant to industry analysts and product managers in the e-business sector.

Graduate destinations

Many graduates from our E-Business courses have worked for international companies, such as:

  • Google
  • Yahoo
  • IBM
  • Dell
  • Accenture
  • KPMG
  • Ernst & Young
  • PwC
  • Hewlett-Packard
  • The Hut Group
  • Travix International
  • Hitachi Solutions
  • BAE Systems Applied Intelligence
  • Ctrl-Shift
  • HSBC
  • Lloyds Banking Group
  • GlaxoSmithKline
  • Datwyler
  • Walmart

Other graduates have used their acquired expertise to start up their own companies, or develop their family business.

Careers Service

Our award-winning Careers Service will help you to explore your options and make informed choices to achieve your career goals.

Work experience

Work experience placements are a great way to develop relevant skills to excel in your chosen career.

Find out about paid and unpaid work experience options and other ways you can add to your degree.

Fees & Funding

2020-2021 fees

The fees displayed here are per course.

MSc

UK

Full time: £10,200

EU

Full time: £10,200

International

Full time: £19,200

Find out more about our tuition fees, including how to pay them and available discounts.

EU students starting at Newcastle in 2020 will pay the UK (Home) tuition fee for the full duration of their course.

Funding opportunities

Entry Requirements

A 2:1 honours degree, or international equivalent, in any subject.

Find out the equivalent qualifications for your country.

Use the drop down above to find your country. If your country isn't listed please email: international.recruitment@ncl.ac.uk for further information.

English Language Requirements

Select an English language test from the list to view our English language entry requirements.

Please email us at international.recruitment@ncl.ac.uk for further information.

If you have lower English Language scores, you may be accepted onto a pre-sessional English course. 

Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

How to Apply

You apply online, track your application and contact the admissions team via our applicant portal. Our step-by-step guide can help you on your way.

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Deposit

If you live outside the UK/EU you must:

  • pay a deposit of £1,500
  • or submit an official letter of sponsorship

The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.