This course combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.
The course is suitable both for students who have some PR knowledge through their undergraduate studies or voluntary work, and PR professionals who wish to develop their academic knowledge and research methods.
Teaching draws on current research carried out by specialists in media, communication and cultural studies. You will develop:
- a critical understanding of media, culture and society
- knowledge to theorise and analyse media and public relations
- knowledge of media law and advertising regulations in a transnational context
- an understanding of strengths and weaknesses of different types of data dissemination
- analytical and critical skills to assess and conduct research in the field of media and PR
- the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
- skills to set up a campaign network and deliver PR campaign messages
- skills to produce effective press releases and script, shoot and edit digital films
Practitioner and research led teaching
Our experienced professional teaching team includes Stephen Waddington:
- our Visiting Professor of PR Practice
- past President of the CIPR
- author of several of the set textbooks
- Chief Engagement Officer at Ketchum, one of the world's leading PR consultancies
This course is accredited by the Chartered Institute of Public Relations (CIPR), Europe's largest PR professional body.
You will be affiliated to the CIPR North East regional group. You are welcome to attend any of the events that the group offers to its members at competitive prices, including:
- breakfast briefings
Membership allows you to network with members. You can seek career advice and guidance, as well as interviewees for dissertation projects.
The course consists of compulsory and optional modules and a dissertation which enables you to undertake independent research into a theme or issue relating to public relations.
Part-time students take 80 credits of compulsory modules in year one and 100 credits (40 credits optional modules and the 60 credits research dissertation) in year two.
Teaching is conducted through a variety of forms including lectures, seminars, workshops, discussion groups. You are expected to work both independently and in groups, and to read widely, participate actively in discussions and develop topics for investigation based on advice from tutors. Modules are assessed by coursework which consists of essays, oral presentations, reports, projects and dissertation.
Most of the teaching and learning on this course takes place in the Armstrong building. The Armstrong building has been redeveloped to provide spaces that create the appropriate environment for the delivery of high quality teaching, learning and research, including lecture theatres, seminar rooms, PC clusters and student lounges.
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Modules for 2017 entry
Compulsory modulesCompulsory modules
- MCH8057 Media Analysis
- MCH8058 Methodologies: Researching Media, Culture and Society
- MCH8060 Strategies and Management in PR
- MCH8065 Theoretical Approaches to PR
- MCH8199 Dissertation for MA Media and Public Relations OR
- MCH8004 Film Practice Project*
*You will have successfully completed modules MCH8002 and MCH8003 to take module MCH8004.
You will also take the following 10 credit module, which is assessed on a pass/fail basis:
Optional modulesOptional modules
You will take a further 40 credits from the following:
- MCH8002 Film Production 1
- MCH8003 Film Production 2
- MCH8059 Media and Law
- MCH8061 Professional Sub Editing
- MCH8069 Multimedia Journalism Principles and Practice
- MCH8163 News and Journalism
- MCH8164 Politics and International Relations for Journalists
- MCH8169 Digital Cultural Communication and the Cultural Sector
- MCH8177 Politics, Power and Communication
- MCH8178 Public Relations in Government and Politics
- MCH8028 Arts as Enterprise – Freelancing in Arts, Media and Culture 1
- MCH8029 Arts as Enterprise – Freelancing in Arts, Media and Cultures 2
Modules change annually to take account of:
- changing staff expertise
- developments in the discipline
- the requirements of external bodies and partners
- student feedback.
Most module information for 2018 entry will be available from mid-May 2018.
Curious about what our graduates have gone on to do? Find out about opportunities they’ve pursued, and how we can help you develop your career.
Our award-winning Careers Service will help you to explore your options and make informed choices to achieve your career goals.
Work experience placements are a great way to develop relevant skills to excel in your chosen career.
Find out about paid and unpaid work experience options and other ways you can add to your degree.
Fees & Funding
The fees displayed here are per year. If your studies last longer than one year your fee may be subject to an annual inflationary increase.
Full time: £7,200
Part time: £3,600
Full time: £7,200
Part time: £3,600
Full time: £16,200
Find out more about our tuition fees, including how to pay them and available discounts.
EU students starting at Newcastle in 2018 will pay the UK (Home) tuition fee for the full duration of their course.
A 2:1 honours degree, or international equivalent.
We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant professional experience in:
- the media
- print journalism
Find out the equivalent qualifications for your country.
Use the drop down above to find your country. If your country isn't listed please email: firstname.lastname@example.org for further information.
English Language Requirements
Select an English language test from the list to view our English language entry requirements.
Please email us at email@example.com for further information.
Pre-sessional English Course RequirementsPre-sessional English Course Requirements
- 6 week Pre-sessional entry: IELTS 6.0 overall (with 6.0 in writing and a minimum of 5.5 in all other sub-skills)
- 10 week Pre-sessional entry: IELTS 6.0 overall (with 1 sub-skill at a minimum of 5.0 and 3 sub-skills at a minimum of 5.5, including writing)
You can study our Pre-sessional English course at the INTO Newcastle Centre.
Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:
How to Apply
You apply online, track your application and contact the admissions team via our applicant portal. Our step by step guide can help you on your way.
The course starts in September. There is no application closing date for this course.
We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.
There is a non-refundable application fee of £50. You need to pay this before we can process your application.
To pay your application fee and make an application please visit our WebStore.
If you live outside the UK/EU you must:
- pay a deposit of £1,500
- or submit an official letter of sponsorship
The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.