Postgraduate

Media and Public Relations MA

Media and Public Relations MA

Full time: 12 months, part time: 24 months

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Profile

This course combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.


Your course during COVID-19

Whilst things will not be the same when you join us in September, this course page is intended to give you insight into what to expect from your course and your learning experience for the duration of your degree.

We have updated all course information where there are specific changes in the first semester.

Facilities

Most of our student services are now available online. As COVID-19 restrictions lift, we'll be opening up our on-campus facilities as soon as it is safe to do so, so that you can get the best out of your studies.

Your learning experience

Your teaching will be a mixture of online and in-person on-campus teaching. In semester one, as a result of physical distancing requirements, all lecture materials will be delivered online along with many tutorials, workshops and labs.

Our aim, if Government guidance allows us, is to deliver up to three hours of labs, seminars and tutorial teaching in-person on campus where this is possible and safe to do so. We'll review this regularly and plan to return to full in-person, on-campus teaching in semester two if restrictions allow.

If you’re studying for an MRes, MMus or MLitt programme, the number of hours may vary from this. For more information, please contact your supervisor or academic school.

Assessment

In semester one, we will not be running face-to-face, on-campus examinations. We will instead use different approaches to assessment. These will test and support your learning.

Field trips

We will be running some but not all of our planned field trips. Some of those that do run, will be run virtually. For those that do not run, we will be offering alternative learning activities. These learning activities will give you the opportunity to achieve the same learning.

Work placements

There may be some restrictions on work placement opportunities. 

Further information

Our COVID-19 Study page gives more information about your Newcastle University 2020 study experience.

Terms and conditions and student complaints

The University has terms and conditions which create a positive environment for learning and academic achievement.

Given the changing nature of the COVID-19 pandemic, the commitments outlined are subject to the guidelines that may be in place at the time.


About this course

The course is suitable both for students who have some PR knowledge through their undergraduate studies or voluntary work, and PR professionals who wish to develop their academic knowledge and research methods.

Your development

Teaching draws on current research carried out by specialists in media, communication and cultural studies. You will develop:

  • a critical understanding of media, culture and society
  • knowledge to theorise and analyse media and public relations
  • knowledge of media law and public relations regulations in a transnational context
  • an understanding of the strengths and weaknesses of different types of data dissemination
  • analytical and critical skills to assess and conduct research in the field of media and PR
  • the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
  • skills to set up a campaign network and deliver PR campaign messages
  • skills to produce effective press releases

Practitioner and research led teaching

Our experienced professional teaching team includes Stephen Waddington:

  • our Visiting Professor of PR Practice
  • past President of the CIPR
  • author of several of the set textbooks
  • Former Chief Engagement Officer at Ketchum, one of the world's leading PR consultancies

Downloads

Related Degrees

  • Media and Journalism MA

    The Media and Journalism MA is designed for new graduates and experienced journalists. It is suitable if you are wanting to develop a career in journalism and related occupations or progress to a PhD.

  • Media and Society (Research) MA

    The Media and Society (Research), MA is a research master’s course, making it ideal preparation for a PhD.

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Student Profile

Meeting other students from different places around the world has helped me improve my communication skills.

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Modules

You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.

Modules for 2020 entry

Module changes

Course content changes 

The information above is intended to provide an example of what you will study.

Our teaching is informed by research. Course content changes periodically to reflect developments in the discipline, the requirements of external bodies and partners, and student feedback.

Optional module availability

Student demand for optional modules may affect availability.

Full details of the modules on offer will be published through the Programme Regulations and Specifications ahead of each academic year. This usually happens in May.

To find out more please see our terms and conditions.

Careers

Careers Service

Our award-winning Careers Service will help you to explore your options and make informed choices to achieve your career goals.

Work experience

Work experience placements are a great way to develop relevant skills to excel in your chosen career.

Find out about paid and unpaid work experience options and other ways you can add to your degree.

Fees & Funding

2020-2021 fees

The fees displayed here are per year. If your studies last longer than one year your fee may be subject to an annual inflationary increase.

MA

UK

Full time: £7,800
Part time: £3,900

EU

Full time: £7,800
Part time: £3,900

International

Full time: £19,200

Find out more about our tuition fees, including how to pay them and available discounts.

EU students starting at Newcastle in 2020 will pay the UK (Home) tuition fee for the full duration of their course.

Funding opportunities

Entry Requirements

A 2:1 honours degree, or international equivalent.

We will also consider your application on an individual basis if you have lower or non-standard qualifications and relevant professional experience in:

  • the media
  • broadcast
  • print journalism

Find out the equivalent qualifications for your country.

Use the drop down above to find your country. If your country isn't listed please email: international.recruitment@ncl.ac.uk for further information.

English Language Requirements

Select an English language test from the list to view our English language entry requirements.

Please email us at international.recruitment@ncl.ac.uk for further information.

If you have lower English Language scores, you may be accepted onto a Pre-sessional English course.

Due to the COVID-19 pandemic, we will be offering our Pre-sessional courses online only from June to September 2020.

Pathway courses

Our Business and Humanities Graduate Diplomas will prepare you for Master's study at Newcastle. If you're successful then you're guaranteed a place on this Master's course. Depending on your level of English, you can choose from:

How to Apply

You apply online, track your application and contact the admissions team via our applicant portal. Our step by step guide can help you on your way.

Start dates

The course starts in September. There is no application closing date for this course.

We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.

Application fee

There is a non-refundable application fee of £50. You need to pay this before we can process your application.

To pay your application fee and make an application please visit our WebStore.

Deposit

If you are an international applicant for 2021 entry, you must:

  • pay a tuition fee deposit of £1,500 by the deadline stated in your offer letter
  • or submit an official letter of sponsorship

The deposit is non-refundable, but is deducted from your tuition fees when you register.