Postgraduate

Modules

Modules

LAW8565 : Globalisation, Brands & Business Organisation

Semesters
Semester 1 Credit Value: 10
ECTS Credits: 5.0

Aims

•       To consider trends in business organisation associated with globalisation and to relate these to trade marks and brands

•       To examine the nature of a brand as a form of intangible output and as a basis of business organisation

•       To examine the relationship between trade marks and brands

•       To examine the economic factors which explain the role of trade marks and brands in business organisation

•       To examine the legal basis and nature of organisational forms based on branding in conjunction with licensing and/or sub-contracting

Outline Of Syllabus

•       An Introduction to branding, marketing and business organisation

•       The legal framework of branding and marketing

•       Branding and quality assurance

•       Branding as intangible output

•       Branding and the organisation of economic activity

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture72:0014:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching21:002:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery41:004:00N/A
Guided Independent StudyIndependent study801:0080:00N/A
Total100:00
Teaching Rationale And Relationship

The module is taught through a combination of lectures and seminars. The lectures will introduce students to the key concepts and legal rules in the area that they study. The seminars will be interactive. They will require a significant amount of advance preparation, and the topics for each seminar will be released sufficiently in advance. Both will be supported by self-directed study, guided by an extensive and annotated reading list supplied at the start of term. The combination of these teaching method has been designed to promote analytical, argumentative and critical skills which are of critical importance to working with the law in this area.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M1003000 word coursework assignment
Assessment Rationale And Relationship

The assessed coursework will give students the opportunity to develop and demonstrate their research skills, and their ability to demonstrate understanding of the operation of law within the commercial environment, whilst also presenting coherent arguments supported by appropriate legal basis and precedent.

Reading Lists

Timetable