Postgraduate

Modules

Modules

LAW8565 : Globalisation, Brands & Business Organisation

Semesters
Semester 2 Credit Value: 10
ECTS Credits: 5.0

Aims

To consider trends in business organisation associated with globalisation and to relate these to trade marks and brands

To examine the nature of a brand as a form of intangible output and as a basis of business organisation

To consider how trade mark law provides a legal platform for brands

To examine the economic factors which explain the role of trade marks and brands in business organisation

To examine the role of brands in outsourcing and other organisational structures and their contribution to achieving greater corporate social responsibility

Outline Of Syllabus

An Introduction to branding, marketing, and their contributions to business organisation in the global economy

The legal framework of branding and marketing

Branding and quality assurance

Branding as intangible output

Branding and corporate social responsibility

Teaching Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Assessment Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Reading Lists

Timetable