Postgraduate

LAW8565 : Globalisation, Brands & Business Organisation

Semesters
Semester 2 Credit Value: 10
ECTS Credits: 5.0

Aims

To consider trends in business organisation associated with globalisation and to relate these to trade marks and brands

To examine the nature of a brand as a form of intangible output and as a basis of business organisation

To consider how trade mark law provides a legal platform for brands

To examine the economic factors which explain the role of trade marks and brands in business organisation

To examine the role of brands in outsourcing and other organisational structures and their contribution to achieving greater corporate social responsibility

Outline Of Syllabus

An Introduction to branding, marketing, and their contributions to business organisation in the global economy

The legal framework of branding and marketing

Branding and quality assurance

Branding as intangible output

Branding and corporate social responsibility

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials12:002:00Introduction to the Module based on the Module Handbook
Structured Guided LearningLecture materials110:0010:00Materials introducing and structuring the main topics supplemented by slides & commentary via recap
Guided Independent StudyAssessment preparation and completion201:0020:00Preparing the summative assessment essay
Guided Independent StudyDirected research and reading62:0012:00Preparing for seminars
Guided Independent StudyDirected research and reading441:0044:00Own reading and study based on Module Handbook, textbooks, and lecture materials
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:00Online seminars, potentially PIP if circumstances permit
Scheduled Learning And Teaching ActivitiesDrop-in/surgery61:006:00To assist students with consolidation of the topics, preparation for the seminars and assessments
Total100:00
Teaching Rationale And Relationship

The Teaching Methods are based on those that have worked successfully before but have been adapted for delivery in the new circumstances following Covid 19. The lecture-type materials will introduce students to the general subject-matter of the module and the specific topics, with guidance on the key concepts and legal rules. The seminars will provide an opportunity for deeper study of and reflection on the specific topics and on preparation for the assessment essay. These classes will be supported by self-directed study, guided by the module materials. The combination of these teaching method has been designed to develop the students’ research, analytical, and critical skills with the aim of stimulating their interest and enthusiasm for the subject, their engagement with it, and helping them to become active, independent, and reflective learners.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay2M1002000 word coursework assignment
Assessment Rationale And Relationship

The assessed coursework will give students the opportunity to develop and demonstrate their research skills, and their ability to demonstrate understanding of the operation of law within the commercial environment, whilst also presenting coherent arguments supported by appropriate legal basis and precedent.

Reading Lists

Timetable