LBS8078 : Strategy for Managers

Semester 1 Credit Value: 10
ECTS Credits: 5.0


• To provide students with an introductory appreciation of the formulation and implementation of business strategy.
• To focus attention on the way in which strategic decisions are made and the influencing factors.
• To provide students with a critical understanding of various models of strategic management.
• To develop students’ analytical skills so that they can critically evaluate various sources of information from industry, financial and corporate sources relating to the management of strategy in organisations.
• To provide students with the necessary skills to critically evaluate the corporate and business level strategies of an organisation, to reflect on research conducted on the subject and to serve as an intellectual platform to prepare students to proceed to further modules of study.

Outline Of Syllabus

1. Introduction to Strategy (1)
2. Introduction to Strategy (2)
3. Porterian Strategy
4. Mixed Strategies
5. Resource Based View
6. Strategic Decision-Making
7. Corporate Strategy: Role of the Centre
8. Organisational Decline, Failure and Turnaround Strategies

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion132:0032:00N/A
Scheduled Learning And Teaching ActivitiesLecture82:0016:00Last 2 hour session to be given over to revision
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching12:002:00N/A
Guided Independent StudyIndependent study125:0025:00N/A
Teaching Rationale And Relationship

The focus is on enabling students to understand the fundamentals of business strategy. The lectures provide a framework supportive of student centred learning of these fundamentals. The students are given a selection of case studies to enable them to apply the perspectives, tools and techniques of strategic management, to analyse the key strategic issues and problems facing companies and organisations.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination1201A100N/A
Exam Pairings
Module Code Module Title Semester Comment
NBS8078Strategy for Managers1Paired with Newcastle module for both semesters and resits
NBS8978Strategy for Managers1Dual Award Shadow module (Newcastle)
Formative Assessments
Description Semester When Set Comment
Case study1MFormative assessment will be provided during discussions and feedback in class on case studies that have been provided in advance.
Assessment Rationale And Relationship

The assessment method ensures that students have the opportunity to demonstrate their understanding of the fundamental ideas and common techniques associated with the practice of business strategy.

Formative Assessment: Students are provided with case studies in advance related to the topic that will be taught in class. The case studies are chosen to help students to relate theory to practice. The discussions and debates that take place in the classroom together with feedback are designed to help students to develop their understanding and critical thinking of the main theories in strategic management.

Reading Lists