LBS8510 : International Marketing Communications Management
- Offered for Year: 2019/20
- Module Leader(s): Dr Andrew Lindridge
- Owning School: Newcastle University Business School
- Teaching Location: London
|Semester 2 Credit Value:||10|
To introduce students to the theory and practice of International Marketing Communications Management.
This module assumes no pre-knowledge of marketing communications. It will provide an introduction to communications theory and illustrate practice with international case studies and guest lectures. Examples will be used from a wide range of sectors.
Outline Of Syllabus
-Analysing the environment of International Marketing Management Communications
-Integrated marketing communications I: Advertising
-Integrated marketing communications II: P.R., Sponsorship, personal selling, sales promotions, direct marketing, product placement
-Planning for International Marketing Management Communications
-The role of traditional media
-The role of new media
-Current debates and trends in international marketing communications
-Ethics in international marketing communications
|Guided Independent Study||Assessment preparation and completion||1||32:00||32:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||8||2:00||16:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||1||2:00||2:00||N/A|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
Teaching Rationale And Relationship
The lecture format will vary during the course with group discussion and case study work when appropriate. Guest speakers will be invited to present on related topics.
The format of resits will be determined by the Board of Examiners
|Module Code||Module Title||Semester||Comment|
|NBS8510||International Marketing Communications Management||2||Newcastle parent module|
|Aural Examination||2||M||This takes place in the seminar|
Assessment Rationale And Relationship
The method of assessment is an exam that allows students to demonstrate their understanding of the discussed theory and apply it in practical examples.