LBS8512 : Dissertation in Marketing
- Offered for Year: 2019/20
- Module Leader(s): Mrs Karen Richards
- Owning School: Newcastle University Business School
- Teaching Location: London
|Semester 1 Credit Value:||5|
|Semester 2 Credit Value:||5|
|Semester 3 Credit Value:||50|
To provide the opportunity for students to undertake independent research in a marketing / international marketing related topic.
Outline Of Syllabus
The syllabus includes the following themes:
1. An introduction to the module and the requirements for a marketing dissertation.
2. Referencing and plagiarism
3. Ethical approval process and fieldwork
4. Selecting a suitable dissertation topic
5. Completing a literature review and use of Endnote
6. Undertaking independent research, guided by a supervisor
7. Preparing the final dissertation
|Scheduled Learning And Teaching Activities||Lecture||8||1:00||8:00||N/A|
|Scheduled Learning And Teaching Activities||Drop-in/surgery||4||2:00||8:00||N/A|
|Guided Independent Study||Independent study||1||579:00||579:00||N/A|
|Scheduled Learning And Teaching Activities||Dissertation/project related supervision||5||1:00||5:00||N/A|
Teaching Rationale And Relationship
Lectures will introduce the specific requirements of the dissertation. This will complement the marketing research course which will provide training in research methods, qualitative and quantitative data collection and analysis. A supervisor will be assigned to each student once their dissertation topic has been approved.
Students will meet with supervisors to discuss:
a) the scope of the proposed programme of work, the standard to be achieved, and the time scale for completion of the dissertation.
b) Guidance about sources of information, including, if appropriate, other members of staff.
c) Data collection and analysis
Supervisors will hold five one hour 'surgeries' to enable students to 'drop -in' to see their supervisors on a one to one basis.
The format of resits will be determined by the Board of Examiners
|Research proposal||2||M||20||Dissertation plan & ethical approval form(3000 words).Submit start April. Marked by supervisor. Must pass to proceed to dissertation|
|Dissertation||3||M||80||Final Dissertation. Up to 10,000 words. Due beginning of September. To be marked by dissertation supervisor and 2nd internal marker|
|Research proposal||1||M||Students will receive feedback on this from an allocated dissertation supervisor, in order to submit the dissertation plan.|
Assessment Rationale And Relationship
Students will produce an initial proposal in December. This will help students decide on a topic and gain feedback on its feasibility and guidance for the literature review.
The dissertation plan of 3000 words (due in April) will induce students to map out their dissertation, showing evidence of understanding the relevant literature and an ability to deliver a feasible dissertation in the timescale available that meets stated research objectives.
The final dissertation of 10,000(due beginning of September) allows the student to demonstrate his/ her ability to undertake independent research in a particular field of marketing / international marketing.
Seminar sessions in Semester 1 where each student can obtain initial feedback on their dissertation idea. Most students engage in this interaction.
When allocated the supervisor, formative feedback is provided on continuous basis through face-to-face meetings and emails.