MCH8029 : Independent Working in Arts, Media and Culture 2

Semester 2 Credit Value: 20
ECTS Credits: 10.0


A key aspect of working in the creative and cultural sectors and across media and journalism is the ability to work in cross discipline teams. This is true of those working as freelancers and independents and those working within organisations. The make up of those teams may include not just a mixture of disciplines but also a mixture of independents and people employed by organisations and businesses.

This approach to working relates to seeing the customer, audience, investor, partner etc as an extended business, sector or practice network and the relationship as two way rather than a simple commodification of a service or a product that is then sold.

This module addresses this through students working in small teams to develop a creative business idea. The main focus will be communication of the business to collaborators, funders, customers, public etc and will look at a wide range of platforms to do that.

Outline Of Syllabus

This module involves students working in small, cross discipline groups with a mixture of students from different discipline backgrounds (eg arts, business, marketing, media). You will collectively develop an idea for a creative/cultural project (note: you are developing a virtual project not a real one). This will build on your contextual understanding of business models in the creative/cultural sector, and your individual understanding of your own personal aims, skills needs etc (for students who took module MCH8028 outlined in their Action Plan).

The focus of the module is how the project is communicated to other people – eg partners, collaborators, investors, funders, customers, audience etc. This may need different approaches for different people using different forms of communication, presentation and distribution.

For example this can include creating public visibility for the project using media such as: print, website, blog, video, and distribution channels such as: Twitter, Facebook, YouTube, Vimeo, magazines etc.

The focus within the group will be on how to work with others to increase combined skills and effectiveness.

Teaching will introduce students to examples of businesses and sole practitioners in the creative and cultural sector. Students will use tools such as the Creative Business Canvas to help model their idea. Their focus will be on communicating the idea at different stages of development: working with collaborators, seeking investors, marketing to customers and audience, creating a general public profile etc. Students will outline strategies and mechanism for this which they will present as a group for assessment and will individually write a reflective report on that process.

The focus within the group will be on how to work with others to increase combined skills and effectiveness.

This is a compulsory module for ABC students in NUBS and an elective for students on PGT programmes in SACS.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesPractical102:0020:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching111:0011:00Seminars
Scheduled Learning And Teaching ActivitiesFieldwork53:0015:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery40:302:00Tutorials
Guided Independent StudyStudent-led group activity501:0050:00N/A
Guided Independent StudyIndependent study1102:00102:00N/A
Teaching Rationale And Relationship

Lectures       = To introduce and develop key theories and methodologies
Seminars       = To encourage interaction and the development of cognitive, key and professional skills
Practicals       = To develop subject-specific, professional and cognitive skills
Private study       = To further facilitate specific intended knowledge outcomes, and to develop both cognitive and practical key skills
Fieldwork study visits       = To encourage students to relate theoretical knowledge to specific examples thereby developing professional and cognitive skills as well as expanding their knowledge base
Group learning: (project)       = To provide opportunities for students in teams to obtain hands-on experience in employing theories and skills learnt

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Oral Presentation152M25Group presentation of project - group mark to be awarded (same mark for each student). Presentation outlining & analysing project
Other Assessment
Description Semester When Set Percentage Comment
Report2A75Individual reflective report 2000 words, detailing, analysing and documenting the project with focus on what students have learned
Assessment Rationale And Relationship

In this module there is a substantial content in terms of developing a practical project as a group and substantial content in terms of developing, individually and collectively, critically understanding of practice and the identification and development of skills.

Group Presentation: The group will receive one mark which will be the same for each student. Each group will do a 15 minute (max) presentation outlining and analysing their project. This can be structured in any way that is appropriate. It will be marked against the following criteria: clarity, structure, documentation.

Individual Reflective Report: Students will write an individual reflective report detailing, analysing and documenting the project with a focus on what they have learned. It will be marked against the following criteria: clarity, analysis, structure, documentation.

Reading Lists