MCH8056 : Multimedia Journalism 2: Global Innovation

Semester 2 Credit Value: 20
ECTS Credits: 10.0


This module develops multimedia journalism production, creativity and innovation. More particularly, this module:

- Consolidates understanding of the conventions and practices of producing multimedia journalism in a range of contexts;

- Consolidates practical knowledge of the key elements of clear, concise writing, video and audio production and reporting and editing;

- Considers the ethics of multimedia journalism and the role of the journalist;

- Assesses the significance of how intercommunications between representational and presentational production are reshaping and developing social media;

- Compiles a portfolio of evidence and a critical understanding of aspects of enterprise and revenue in relation to employment, career or postgraduate education aims;

- Develops ability to select the right multimedia technology for the story at hand;

- Clarifies and develops skills in journalistic branding and self-branding, social media optimisation and interactivity with audiences.

Outline Of Syllabus

Multimedia Journalism 2: Global Innovation is a student-led exercise of professional practice, digital creativity and critical evaluation of innovations in journalism in global contexts. Through two projects – a news-based personalised website or blog and a group digital feature with a range of elements - students develop writing, video and audio, editing and digital communication capabilities.
Students use visual, written and audio techniques appropriate to the story or content at hand, experimenting with storytelling techniques. The creative projects offer the opportunity to analyse the field and their practice to embed expertise in audience engagement, social media optimisation, brand identity, user experience and design, news and feature production.
This module allows students to develop their multimedia content skills. Students develop skills in blogging, feature writing and production, interviewing, and multimedia journalism in a range of contexts.

Lectures encourage students to consider global innovations in journalism practice, journalism production writing in relation to genre, convention, audience, grammar and form, and ethics.
The assessment procedures outlined below mean that students work to frequent deadlines and engage in practical, journalistic activities on a weekly basis.
Students are responsible for managing their own workload, and journalistic outputs, used to establish a publicly facing portfolio of journalistic work.

The topics covered in this module may include • global innovations in journalism practice • multimedia blogging and blogging evolution • multimedia news and feature production and global innovation • Intercommunications between ‘representational’ news and ‘presentational’ social media. • Critical evaluation of ‘news values’ • Pitching and commissioning (a print or multimedia feature) • News and feature production in text, video and audio form • Interview features and the practice of depth interviewing • Applied ethics in professional journalism.

Not all of these topics are necessarily taught every year; and indeed the syllabus may shift in emphasis according to media climate and culture at the time of teaching.

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture101:0010:00N/A
Guided Independent StudySkills practice402:0080:00Practice of journalistic newsgathering and production towards assessment activity
Scheduled Learning And Teaching ActivitiesSmall group teaching23:006:00Copy clinic allow students to receive individual feedback on coursework
Scheduled Learning And Teaching ActivitiesWorkshops102:0020:00Workshops focusing on multimedia journalism production
Guided Independent StudyIndependent study601:0060:00N/A
Guided Independent StudyIndependent study124:0024:00Students undertake specific research or reading on their own as directed by academic staff.
Teaching Rationale And Relationship

The assessment methods relate closely to key elements in the module’s outline of work (above). The assessments are designed in order to allow students to sense the importance of deadlines, accuracy, detail, drafting.

Knowledge for this module relates closely to practice and product as well as theory and analysis. It is useful for students to have the opportunity to comment on drafts as well as on existing work or work by established writers/publications.

Through launching their own publicly facing blog, students, engage, research, read and reflect on course material, maintaining journalistic professional skills. Prior to the second assessment, the blog will contribute to students developing self-generated and newsgathered content. This is submitted through a portfolio, which also includes a critical analysis of practice. The short critical analysis requires students to apply academic theory to practical elements covered in the creative activity.

Learning and teaching supports students through iterative and informed assessment, which guides the learning experience. While there are no formal ‘formative assessments’, student-led journalistic work guides the module with feedback and feed-forward through copy clinics and through sharing of content with readers, key to the learning experience.

Students have two opportunities each term to receive direct one-to-one feedback on this work. In Copy Clinics’ students receive feedback on their journalistic work and these are held twice in the module.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj2M65A portfolio of evidence relating to a self-created personalised topical website.
Design/Creative proj2M35Group multimedia feature on a current news topic, comprising of written, video, audio, still images and social media dissemination.
Assessment Rationale And Relationship

There are two elements of assessment:

Assessment One (65%)

A creative portfolio comprising of the following elements: (A5; B1; B3; B6; B8; C1; C4; C8)

A 500 word critical analysis exploring contemporary blogging practice in global contexts;

A link to a personalised website and specific links to four pieces of journalism amounting to the equivalent of 1600 words;

A screen-grab of the statistic page of the website immediately prior submission.

The assessment criteria for assessment one are as follows:

Production of a range of digital content for a specific audience using visual, audio, written and interactive technologies as appropriate and with accuracy;

Demonstrate the ability to use digital and social media to produce and disseminate content effectively in order to build an audience;

Demonstrate the ability to build brand in digital space;

Demonstrate the ability to effectively news gather using interview skills from a topical ‘patch’.

Demonstrate a critical and analytical definition and discussion of the topic drawing on a range of secondary and primary sources related to the selected topic;

Assessment Two: (35%)

A group multimedia feature, comprising of written, video and audio elements with evidence of contribution to at least two ‘bylined’ pieces.

The assessment criteria are as follows:

Appropriate selection and expansion of a news topic with evidence of new lines, gathering and appropriate use of sources;

Production of accurate and informative multimedia feature with relevant written, video, audio, fact-files and image selection;

Accurate, informative and engaging journalism as appropriate for the selected audience and topic.

Reading Lists