MCH8056 : Multimedia Journalism 2: Global Innovation

Semester 2 Credit Value: 20
ECTS Credits: 10.0


This module develops multimedia journalism production, creativity and innovation. More particularly, this module:

- Consolidates understanding of the conventions and practices of producing multimedia journalism in a range of contexts;

- Consolidates practical knowledge of the key elements of clear, concise writing, video and audio production and reporting and editing;

- Considers the ethics of multimedia journalism and the role of the journalist;

- Assesses the significance of how intercommunications between representational and presentational production are reshaping and developing social media;

- Compiles a portfolio of evidence and a critical understanding of aspects of enterprise and revenue in relation to employment, career or postgraduate education aims;

- Develops the ability to select the right multimedia technology for the story at hand;

Outline Of Syllabus

Multimedia Journalism 2: Global Innovation is a student-led exercise of professional practice, digital creativity and critical evaluation of innovations in journalism in global contexts. Through one major project – a news-based personalised website or blog with text and a range of multimedia elements, or a longform piece of audio or video - students develop writing, video and audio, editing and digital communication capabilities.
Students use visual, written and audio techniques appropriate to the story or content at hand, experimenting with storytelling techniques. The creative projects offer the opportunity to analyse the field and their practice to embed expertise in audience engagement, social media optimisation, brand identity, user experience and design, news and feature production.
This module allows students to develop their multimedia content skills. Students develop skills in blogging, feature writing and production, interviewing, and multimedia journalism in a range of contexts.

Workshops and seminars encourage students to consider global innovations in journalism practice, journalism production writing in relation to genre, convention, audience, grammar and form, and ethics.
The assessment procedures outlined below mean that students work to frequent deadlines and engage in practical, journalistic activities on a weekly basis.
Students are responsible for managing their own workload, and journalistic outputs, used to establish a publicly facing portfolio of journalistic work.

The topics covered in this module may include • global innovations in journalism practice • multimedia blogging and blogging evolution • multimedia news and feature production and global innovation • Intercommunications between ‘representational’ news and ‘presentational’ social media. • Critical evaluation of ‘news values’ • Pitching and commissioning (a print or multimedia feature) • News and feature production in text, video and audio form • Interview features and the practice of depth interviewing • Applied ethics in professional journalism.

Not all of these topics are necessarily taught every year; and indeed the syllabus may shift in emphasis according to media climate and culture at the time of teaching.

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials103:0030:00Interactive learning materials, critical readings, quizzes, short videos, etc
Guided Independent StudyAssessment preparation and completion301:0030:00Practice of journalistic newsgathering and production towards assessment activity
Scheduled Learning And Teaching ActivitiesSmall group teaching91:009:00PiP seminars
Guided Independent StudyIndependent study101:0010:00Group work or individual work towards assessment
Guided Independent StudyIndependent study562:00112:00Students engage with documentaries, journalism and readings related to module learning as directed b
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time91:009:00Large-group learning consolidation
Teaching Rationale And Relationship

Knowledge for this module relates closely to practice and product as well as theory and analysis. It is useful for students to have the opportunity to comment on drafts as well as on existing work or work by established writers/publications.

Learning and teaching supports students through iterative and informed assessment, which guides the learning experience. While there are no formal ‘formative assessments’, student-led journalistic work guides the module with feedback and feed-forward through copy clinics and through sharing of content with readers, key to the learning experience.

Students have regular opportunities each term to receive direct one-to-one feedback on this work in online drop-in sessions and in some present-in-person sessions. In Copy Clinics students receive feedback on their journalistic work and these are held throughout the module.

This delivery advances the practical skills for the MA Journalism programmes. As a core module this will provide a clear trajectory in training, skill acquisition and assessment needed for journalism practice and will ensure that subsequent modules on the MA programmes (such as the Final Project) can utilise and build upon these skills without the need for repetition of training.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj2M75One piece of longform journalism: either text with multimedia (3,000 words) or 5–8 minutes video or 10–12 minutes audio).
Reflective log2M251000 words
Assessment Rationale And Relationship

The assessment methods relate closely to key elements in the module’s outline of work (above). The assessments are designed in order to allow students to sense the importance of deadlines, accuracy, detail, drafting.
Through producing a piece of longform journalism students engage, research, read and reflect on course material, maintaining journalistic professional skills. Prior to the second assessment, the blog will contribute to students developing self-generated and newsgathered content. This is submitted through a portfolio, which also includes a critical analysis of practice. The short critical analysis requires students to apply academic theory to practical elements covered in the creative activity.
There are two elements of assessment:
Assessment One (75%)
A creative piece of journalism (addressing Outcomes A5; B1; B3; B6; B8; C1; C4) consisting of the following elements:
An online journalism feature amounting to the equivalent of 3000 words with multimedia elements, such as images and infographics OR a piece of longform audio (10–12 minutes) or video (5–8 minutes) comprising journalistic content.
The assessment criteria for Assessment One are as follows:
Production of a piece of digital content for a specific audience using visual, audio, written and interactive technologies as appropriate and with accuracy, or a longform piece of audio or video;
Appropriate selection and expansion of a news topic with evidence of new lines, gathering and appropriate use of sources;
Production of accurate and informative multimedia feature with relevant written, video, audio, fact-files and image selection;
Accurate, informative and engaging journalism as appropriate for the selected audience and topic.

Immunisation / Allergy screening - should be offered             Allergy Screening:       No
Demonstration of the ability to effectively news gather using interview skills from a topical ‘patch’.
Demonstration of a critical and analytical definition and discussion of the topic drawing on a range of secondary and primary sources related to the selected topic;
Assessment Two: (25%)
A 1000- word critical analysis reflecting on the newsgathering and production processes

The assessment criteria for Assessment Two are as follows:
Critical reflection on the newsgathering and production process, demonstrating the ability to contextualise and self-critique one’s own work and evidencing practical learning from the module..

Reading Lists