MCH8170 : International Multimedia Journalism Final Project

Semester 3 Credit Value: 60
ECTS Credits: 30.0


This module develops multimedia journalism production, creativity and innovation. More particularly, this module allows students to:

• Innovate and articulate advanced practices of multimedia journalism in a range of contexts;
• Demonstrate their knowledge of the key elements of clear, news gathering, production and dissemination across a range of technologies;
• Articulate the ethics, legal and civic parameters of multimedia journalism and the role of the journalist;
• Asses the significance of how intercommunications between representational and presentational production are reshaping and developing news media and ways to build audiences;
• Compile a portfolio of evidence and a critical understanding of aspects of enterprise, strategy and revenue in relation to employment, career or postgraduate education aims;
•Develop advanced capacities to select the right multimedia technology for the story and audience at hand;
•Clarify and extend skills in journalistic branding and self-branding, social media optimisation and interactivity with audiences.

Outline Of Syllabus

International Multimedia Journalism Final Project is a student-led exercise of professional practice, digital creativity and critical evaluation of journalism in global contexts. Through a three step learning approach – led by experienced journalists - you are supported as you develop advanced and innovative strategies, skills and tools needed to succeed in the global journalism industry.
You will use visual, written and audio techniques appropriate to the story or content at hand, experimenting with storytelling techniques. The critical and creative projects offer the opportunity to analyse the field and their practice to embed expertise in audience engagement, social media optimisation, brand identity, user experience and design, news and feature production, freelance and pitching opportunities and portfolio building.
Masterclasses will develop knowledge and competence in global innovations in journalism practice in relation to genre, convention, audience form, and the legal, ethical and civic responsibilities.
You will manage your own workload and journalistic outputs to establish a publicly facing portfolio of journalistic work, which makes you stand out from the crowd.

The topics covered in this module may include • global innovations in journalism practice • editorial, social and critical strategies • multimedia news and feature production • Intercommunications between ‘representational’ news and ‘presentational’ media and their impacts on journalism • critical evaluation of ‘news values’ and the civic responsibilities of journalism • pitching and commissioning • News and feature production in text, video and audio form • Interview features and the practice of depth interviewing • Applied ethics in professional journalism.

Not all of these topics are necessarily taught every year; and indeed the syllabus may shift in emphasis according to media climate and social and economic cultures at the time of teaching.

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials106:0060:00Online non-synchronous lecture replacement materials
Guided Independent StudyDirected research and reading252:0050:00Students undertake specific research or reading on their own as directed by academic staff
Guided Independent StudySkills practice2001:00200:00Practice of journalistic newsgathering and production towards assessment activity
Scheduled Learning And Teaching ActivitiesSmall group teaching182:0036:00Students have the opportunity for feedback and supervision on their work
Scheduled Learning And Teaching ActivitiesWorkshops93:0027:00Present in Person small group workshops
Guided Independent StudyIndependent study2001:00200:00N/A
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time93:0027:00Online synchronous small group learning
Teaching Rationale And Relationship

Learning is facilitated as students develop their multimedia content with teaching methods plugging into delivery. Students either work alone or in small groups to develop the ability to create and launch a website or social media channel around a specific journalistic topic, provide editorial content for it and critically analyse their practice. Workshops based on show and tell and peer feedback, peer testing and academic feedback to enable to development of the brand, audience and content strategies.

In the first stage of learning students work on the ability to propose a news website with editorial strategy, content plan, optimisation plan, branding and audience plan and outline of the ethical, legal and civic parameters for their project. Lectures, workshops, directed reading and research supervision and independent study, support this activity (Weeks 1-3. Learning Outcomes: A6; A7; C3; C4; C8; D1).

Students are then assigned a supervisory tutor who will support during the development of sites towards a period of 'live activity' through field analysis, website and web development and content strategy agreement. Students run the site as if an industry brand for two weeks and are assessed at the end of the 'live activity' by which they should have produced five pieces of individual journalism. Lecture materials, small group seminars, workshops, skills development and independent study, support this activity (Weeks 4-6 . Learning Outcomes: A3; A5; C1; C2; C5; C6; C7; D2; D4).

Students then critically analyse how their field analysis and research based knowledge of the journalistic field impacted on their final project and produce an essay. They are supported through small group seminars and individual project supervision. (Weeks 7-9 Learning Outcomes: A4; A8; B3; B4; B7; C3; C4; D3).

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Research proposal3M202,000 word proposal for a news website
Design/Creative proj3M50A news website with 5 pieces of individually produced journalism
Essay3M303,000 word critical essay
Assessment Rationale And Relationship

Assessment strategy:

Element one: Creative Project Proposal (A6; A7; C3; C4; C8; D1)
Website and social media proposal - students propose a website and/or social media campaign plan suitable for a specific audience considering editorial and optimisation strategies, branding, user engagement and the ethical, civic and legal parameters of their project.

Element two: News website or digital and social journalism project (A3; A5; C1; C2; C5; C6; C7; D2; D4)
Individual multimedia content production suitable for a specific audience. To be developed within negotiable parameters, incorporating audio, video, non-linear narratives and still images as appropriate.

Element three: Individual essay (A4; A8; B3; B4; B7; C3; C4; D3)
A critical essay analysing and demonstrating the application of research and knowledge of the field influenced by professional practice and multimedia strategies during the production of the group project.

Assessment criteria:

Element one: Creative Project Proposal
Articulation of how to build a cohesive brand to develop and engage an audience/community across both website and social media sites;

Critical understanding website functionality, user experience, editorial and social strategies;

Analysis of ethical, civic and legal parameters of the proposed journalistic project;

Coherence and logical construction of the proposal including written skills and appropriate Harvard referencing.

Element two: Creative Journalism Project
Quality of journalism/media production skills within the social, cultural and pragmatic contexts in which it is produced;

Evidence of news gathering (original story generation), interview skills, research skills and the gathering of data;

Consistency of style across audio, video and written, strength of images;

Use of multimedia technology for the story and audience at hand.

Element three: Critical and Analytical Essay
Use and selection of theoretical arguments from a wide range of academic sources and how they are linked together;

Detailed evidence of application of these arguments to practice during the execution of the practical project;

Overarching argument of how knowledge of the theoretical field impacted on the multimedia project;

Coherence of argument, written structure of essay and Harvard referencing.

Reading Lists