Postgraduate

MCH8177 : Politics, Power and Communication

Semesters
Semester 2 Credit Value: 20
ECTS Credits: 10.0

Aims

The module aims to:

•       familiarise students with the key theoretical frameworks and current debates in the field of political communication;

•       provide an understanding of the impact of the media on democratic processes at national level and the shaping of international relations in a global context;

•       equip students with skills to undertake research in the field of political communication, to be able to analyse political discourses in the media (the production, distribution and consumption of these discourses);

•       engage students in a critical discussion of various theoretical models and their validity at both national and global level, especially in the context of the changing nature of technology and communication patterns that impact on the public sphere;

•       provide a thorough understanding of the ethical dimensions of political communication processes;

•       familiarise students with the processes of political marketing and advertising and the role of PR in political communication;

Outline Of Syllabus

1)       The module will draw on a range of theories and concepts to critically explore different forms of political communication. Topics may include: political discourse and political discourse analysis; media ownership and political economy of the media; media discourse and the politics of race and migration; the politics of class, gender and sexuality; political campaigns and advertising; and political communication, social media and new social movements.

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials93:0027:00Online synchronous - drop in format geared towards support with assessments
Guided Independent StudyAssessment preparation and completion130:0030:00Independent study and development of Case Study 1
Guided Independent StudyAssessment preparation and completion150:0050:00Independent study and development of Essay 1
Guided Independent StudyDirected research and reading172:0072:00Short tasks designed to bolster knowledge of lecture materials and build towards assessments
Scheduled Learning And Teaching ActivitiesSmall group teaching91:009:00PiP. Seminar format - discussion of pre-circulated tasks and applied activities
Structured Guided LearningStructured non-synchronous discussion13:003:00Online, non-synchronous. Activities in support of assessments
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time91:009:00Online synchronous - drop in format geared towards support with assessments
Total200:00
Teaching Rationale And Relationship

The module examines the practices of political communication in contemporary society and introduces key theoretical and methodological approaches for the study of production, distribution and consumption of political discourses. It uses lecture materials to provide an initial guide to impart this knowledge via interactive sessions. The sessions provide the basis through which advanced study designed to engage with the forefront of academic study can take place. Alongside the lectures, small group teaching provides a space where students can engage in critical discussions of the theoretical frameworks presented during the lectures as well as a relevant range of case studies and examples. Online discussion will invite students to reflect on their own learning practices, leading them to consider the areas they need further support and guidance.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay2A60Essay, 2500 words
Case study2M40Essay Plan, 1500 words
Assessment Rationale And Relationship

The theoretical essay will allow students to make proof of advanced analytical and critical skills, to develop their information literacy skills while exploring the relevant body of literature and practice their writing skills. They will demonstrate a thorough understanding of the chosen theoretical framework, its importance in developing a clear and coherent argument, as well as its limitations.

The Essay Plan will test students’ research skills, problem solving abilities, adaptability and initiative, as well as the student’s critical use of relevant research and theoretical perspectives. Students will be required to construct a critical framework for their theoretical essay, an outline argument, and a list of key sources with critical evaluation of their relevance to the question and overarching argument. Both assessments allow students to develop critical and evaluative skills and stress the importance of working to deadlines and goals.

Reading Lists

Timetable