Postgraduate

Modules

Modules

NBS8033 : Business Enterprise for Postgraduate Students

Semesters
Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0

Aims

The aims of the module are:

a) To enable students to participate in the setting up and running of a real business.
b) To facilitate students to develop enterprising and entrepreneurial abilities and skills.
c) To enable students to apply prior knowledge in a real life business setting.
d) To develop student awareness of working in relation to self-employment and small business creation.

In this module, students will gain first hand experience of initiating, setting up and managing a new business venture. The module is ultimately designed to improve student employability and to widen career choice. Emphasis is placed upon the development of business skills, occupational awareness of new venture start up, self-employment and the small business sector.
In teams, students will endeavour to originate, plan and manage an enterprise effectively within relevant legislation and regulations, involving the development of systems and procedures for operating the enterprise and their implementation in practice. Individually, students shall identify and evaluate their own skill development and learning in relation to set criteria.
In addition to formal lectures and workshops facilitated by academic members of staff, advice and support will be available from business advisers (e.g. from the University's START UP service) and business mentors.

Outline Of Syllabus

Semester 1:
Introduction to Business Enterprise and the Life World of the Owner-Manager
Being Enterprising and Entrepreneurial
The Ideation Process - Generating and Testing Ideas for New Ventures
Working in Teams in a New Business
Business Models and Business Plans
Researching the Market
Managing the Money
Raising Awareness of a New Business

Semester 2:
Taking Stock and Making Plans
Enterprising Skills - Pitching a New Business Idea to Others
Enterprising skills - Persuasion and Negotiation
Enterprising Skills - Networks and Networking
Raising Awareness of the Business - The Role of PR
Starting to Sell
Acquiring Finance - Key Sources
Protecting Your Intellectual Property
Reflection and Review

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion115:0015:00N/A
Structured Guided LearningLecture materials361:0036:00N/A
Structured Guided LearningStructured research and reading activities201:0020:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops121:0012:00N/A
Guided Independent StudyProject work196:0096:00N/A
Guided Independent StudyIndependent study115:0015:00N/A
Total200:00
Teaching Rationale And Relationship

The ventures originated by the student teams are not part of a simulation and it is expected that following development in semester 1, the ventures will trade at some point during semester 2. The nature of the module therefore requires students to demonstrate a high level of initiative and resourcefulness, appropriate to student graduate status. To support this approach a wide range of teaching methods are employed, including entrepreneurs as guest speakers and mentoring guidance from existing business owners and business advisers.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj1M30Group market research report
Design/Creative proj2M20Group business plan and 10 minute presentation
Report2M50Individual 4000 word reflective report
Formative Assessments
Description Semester When Set Comment
Reflective log2MSample of entries from reflective diary to assess the ability to critically reflect on experience in starting a new venture.
Assessment Rationale And Relationship

In the assessments students shall demonstrate understanding of the requirements for new venture start up and survival as well their own skills development through participating in the module.

Group assessment:
The preparation of a market research report highlighting the viability of the proposed idea, the impact of legislation and regulation and next steps in the development of the new venture
The preparation, presentation and delivery of a business plan highlighting key elements of the business model and progress in the development of the new venture

Individual assessment:
A 4000 word report in which students will reflect upon their experiences of developing and operating a new venture and the associated knowledge and skills development

Reading Lists

Timetable