NBS8033 : Business Enterprise for Postgraduate Students

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


The aims of the module are:

a) To enable students to participate in the setting up and running of a real business.
b) To facilitate students to develop enterprising and entrepreneurial abilities and skills.
c) To enable students to apply prior knowledge in a real life business setting.
d) To develop student awareness of working in relation to self-employment and small business creation.

In this module, students will gain first hand experience of initiating, setting up and managing a new business venture. The module is ultimately designed to improve student employability and to widen career choice. Emphasis is placed upon the development of business skills, occupational awareness of new venture start up, self-employment and the small business sector.
In teams, students will endeavour to originate, plan and manage an enterprise effectively within relevant legislation and regulations, involving the development of systems and procedures for operating the enterprise and their implementation in practice. Individually, students shall identify and evaluate their own skill development and learning in relation to set criteria.
In addition to formal lectures and seminars facilitated by academic members of staff, advice and support will be available from external business advisors. In Semester I, if resources are available, students shall also take part in a voluntary team-building event.

Outline Of Syllabus

Lecture – L, Workshop – W, Seminar – S, Presentations – P:

Semester 1:
L1: Introduction to Business Enterprise and the Life World of the Owner-Manager (2hrs)
W1: Being Enterprising and Entrepreneurial (2hrs)
W2: Idea Generation and Creativity (2hrs)
W3: Working in Teams (2hrs)
W4: Assessing the Viability of a New Business Idea (2hrs)
W5: Working in Teams in a New Business (2hrs)
W6: Business Models and Business Plans (2hrs)
W7: Researching the Market (2hrs)
S1: Reflection and Review (2hrs)
W8: Managing the Money (2hrs)
W9: Raising Awareness of a New Business (2hrs)
P1: Business Plan Presentations (assessed 2hrs)
W10: Taking Stock and Making Plans

Semester 2:
W11: Researching the Market (2hrs)
W12: Persuasion and Negotiation (2hrs)
W13: Networks and Networking (2hrs)
S2: Reflection and Review (2hrs)
W14: Starting to Sell (2hrs)
W15: Raising Awareness of the Business - The Role of PR (2hrs)
W16: Protecting Your Intellectual Property (2hrs)
S3: Reflection and Review (2hrs)
W17: Managing the Money (2hrs)
W18: Stages in Developing a New Business (2hrs)
W19: Pitching a New Business Idea to Others (2hrs)
P2: Company Report Presentations (assessed 2hrs)

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture202:0040:00N/A
Guided Independent StudyProject work1134:00134:00N/A
Guided Independent StudyStudent-led group activity32:006:00N/A
Guided Independent StudyIndependent study120:0020:00N/A
Teaching Rationale And Relationship

The companies originated by the student teams are not part of a simulation and it is expected that following development in semester 1, the companies will trade for the minimum of semester 2. The nature of the module therefore requires students to demonstrate a high level of initiative and resourcefulness, appropriate to student graduate status. To support this approach a wide range of teaching methods are employed, including mentoring guidance from local entrepreneurs and tutors, and seminars led by external experts.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj1M30Group Business plan and 10 minute presentation
Design/Creative proj2M20Group company report and 10 minute presentation
Report2M50Individual 4000 word reflective report
Formative Assessments
Description Semester When Set Comment
Reflective log2MSample of entries from reflective diary to assess the ability to critically reflect on experience in starting a new venture.
Assessment Rationale And Relationship

In the assessments students shall demonstrate understanding of their own development through participating in the module, and of the requirements for new venture start up and survival.


* The preparation by the company of a viable Business Plan and associated Presentation to business mentors, advisors and tutors [K1, K3].

* The preparation and delivery by the company of a company presentation to shareholders, advisors and tutors. This will include a review of the company’s press and publicity as well as an analysis of the contribution of their mentor [S2, S4].


* 4000 word Report in which students will reflect upon their experiences of developing and operating a business and evaluate them using the literature [K2, S1, S3].

Reading Lists