NBS8035 : Creativity: Theories and Applications

Semester 1 Credit Value: 20
ECTS Credits: 10.0


Creativity, the ability to generate new ideas and alternative approaches for matters ranging from everyday issues to the grand challenges of our time, is arguably one of the most important resources we have. Creativity is forecast to be one of the top three skills required in 2020 by the World Economic Forum, and individuals, firms, organisations and governments all seek to enhance (or attract) creativity. Yet, in spite of its importance, creativity remains a poorly understood issue.

This module gives students an opportunity to develop a systematic understanding and critical awareness of current creativity research and the emergence of theories regarding the origins and role of creativity in the economy and society. It provides students with the opportunity to consider the applications of that knowledge at the levels of the individual, small teams, organisations and in public policy.

The module is designed to enable students to understand and manage creativity (including their own), thereby equipping them for future employment scenarios where the ability to be creative, operate effectively in creative teams and lead creative endeavours will be key.

Outline Of Syllabus

What is creativity?
The Creative Personality
The Creative Process
Creative Teams
Cross-Cultural Creativity
Multi-Cultural Teams
Leading for Creativity
The Creative Industries
Creative Places
Creative Organisations
Managing Creativity
Case Studies in Creative Management & Organisations

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion641:0064:00Further reading,writing individual assignments, preparing and practising presentation
Scheduled Learning And Teaching ActivitiesLecture182:0036:00N/A
Guided Independent StudyDirected research and reading501:0050:00Preparation and further reading for each lecture and assessment – guided by reading list
Guided Independent StudyReflective learning activity81:008:00Reflective learning to form the basis of written exercise 2
Guided Independent StudyStudent-led group activity421:0042:00Group project that forms the basis of group oral presentation and written exercise 2
Teaching Rationale And Relationship

This module entails the development of increasingly sophisticated perspectives on the management of creativity. The learning outcomes for this module, and the subject matter of creativity, suggests a very flexible approach to teaching and learning, which is best accommodated by an extended lecture format during which a variety of appropriate methods can be adopted with flexibility.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M201250 word essay on a creative individual of your choice.
Prof skill assessmnt1M2010 Minute Group Oral Presentation: Presentation of the creative output of the group project
Report1M601500 word individual report on how cultural differences can affect individual and team creativity.
Formative Assessments
Description Semester When Set Comment
Essay1MThe feedback from this exercise essay provides early formative feedback that can be used for to improve written assignments.
Prob solv exercises1MFacilitated ‘after action review’ of the group project to ensure learning from group project.
Oral Presentation1MThe verbal and written feedback on the group presentation can be used to inform future presentations.
Assessment Rationale And Relationship

The assessment strategy for this module is designed to ensure that students have the opportunity to demonstrate that they have achieved the intended knowledge outcomes which are: to analyse, appraise and apply a range of creativity theories in different contexts (ILO1) and to evaluate the ways in which cultural differences can affect individual and team creativity (ILO2). Students also have the opportunity to demonstrate that they have acquired the intended skills outcomes of the module which are to: work effectively and ethically in diverse socio-cultural teams (ILO3); reflect upon their own experience of creativity, (ILO4) and communicate effectively using appropriate oral, written and visual means (ILO5).

The first essay allows students an early opportunity within the programme to demonstrate ILO1 and ILO5 and they receive substantial formative feedback on their academic writing and referencing. The group oral presentation presents the output of the group creative project and offers an opportunity for the students to demonstrate ILO3 and ILO5 and to receive formative feedback (both written and verbal) that can inform future presentations. The report allows students the opportunity to demonstrate ILO1, ILO2, ILO4 and ILO5 by requiring them to evaluate the ways in which cultural differences can affect individual and team creativity by analysing their experiences of working in a multi-cultural team.

Reading Lists