NBS8035 : Creativity: Theories and Applications
- Offered for Year: 2019/20
- Module Leader(s): Dr Fiona Whitehurst
- Lecturer: Dr Neil Alderman
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||20|
Creativity, the ability to generate new ideas and alternative approaches for matters ranging from everyday issues to the grand challenges of our time, is arguably one of the most important resources we have. Creativity is forecast to be one of the top three skills required in 2020 by the World Economic Forum, and individuals, firms, organisations and governments all seek to enhance (or attract) creativity. Yet, in spite of its importance, creativity remains a poorly understood issue.
This module gives students an opportunity to develop a systematic understanding and critical awareness of current creativity research and the emergence of theories regarding the origins and role of creativity in the economy and society. It provides students with the opportunity to consider the applications of that knowledge at the levels of the individual, small teams, organisations and in public policy.
The module is designed to enable students to understand and manage creativity (including their own), thereby equipping them for future employment scenarios where the ability to be creative, operate effectively in creative teams and lead creative endeavours will be key.
Outline Of Syllabus
What is creativity?
The Creative Personality
The Creative Process
Leading for Creativity
The Creative Industries
Case Studies in Creative Management & Organisations
|Guided Independent Study||Assessment preparation and completion||64||1:00||64:00||Further reading,writing individual assignments, preparing and practising presentation|
|Scheduled Learning And Teaching Activities||Lecture||18||2:00||36:00||N/A|
|Guided Independent Study||Directed research and reading||50||1:00||50:00||Preparation and further reading for each lecture and assessment – guided by reading list|
|Guided Independent Study||Reflective learning activity||8||1:00||8:00||Reflective learning to form the basis of written exercise 2|
|Guided Independent Study||Student-led group activity||42||1:00||42:00||Group project that forms the basis of group oral presentation and written exercise 2|
Teaching Rationale And Relationship
This module entails the development of increasingly sophisticated perspectives on the management of creativity. The learning outcomes for this module, and the subject matter of creativity, suggests a very flexible approach to teaching and learning, which is best accommodated by an extended lecture format during which a variety of appropriate methods can be adopted with flexibility.
The format of resits will be determined by the Board of Examiners
|Essay||1||M||20||1250 word essay on a creative individual of your choice.|
|Prof skill assessmnt||1||M||20||10 Minute Group Oral Presentation: Presentation of the creative output of the group project|
|Report||1||M||60||1500 word individual report on how cultural differences can affect individual and team creativity.|
|Essay||1||M||The feedback from this exercise essay provides early formative feedback that can be used for to improve written assignments.|
|Prob solv exercises||1||M||Facilitated ‘after action review’ of the group project to ensure learning from group project.|
|Oral Presentation||1||M||The verbal and written feedback on the group presentation can be used to inform future presentations.|
Assessment Rationale And Relationship
The assessment strategy for this module is designed to ensure that students have the opportunity to demonstrate that they have achieved the intended knowledge outcomes which are: to analyse, appraise and apply a range of creativity theories in different contexts (ILO1) and to evaluate the ways in which cultural differences can affect individual and team creativity (ILO2). Students also have the opportunity to demonstrate that they have acquired the intended skills outcomes of the module which are to: work effectively and ethically in diverse socio-cultural teams (ILO3); reflect upon their own experience of creativity, (ILO4) and communicate effectively using appropriate oral, written and visual means (ILO5).
The first essay allows students an early opportunity within the programme to demonstrate ILO1 and ILO5 and they receive substantial formative feedback on their academic writing and referencing. The group oral presentation presents the output of the group creative project and offers an opportunity for the students to demonstrate ILO3 and ILO5 and to receive formative feedback (both written and verbal) that can inform future presentations. The report allows students the opportunity to demonstrate ILO1, ILO2, ILO4 and ILO5 by requiring them to evaluate the ways in which cultural differences can affect individual and team creativity by analysing their experiences of working in a multi-cultural team.