NBS8060 : International Business Strategy
- Offered for Year: 2019/20
- Module Leader(s): Dr Elizabeth Alexander
- Demonstrator: Dr Judith Watson, Mr Khang-Wai Chew
- Lecturer: Dr Laurence Vigneau
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
This module offers an opportunity for students to develop knowledge and understanding of multi-level processes involved in managerial practice and international business strategy formulation and implementation, specifically:
• To provide students with an advanced appreciation of the concept and practice of strategy within organisations operating across country borders .
• To provide students with a critical understanding of various activities and models of international strategy.
• To provide students with a critical understanding of alternative perspectives and ways of thinking about and ‘doing’ strategy.
• To provide students with critical awareness of the range of forces that influence the formulation and implementation of international strategies.
Outline Of Syllabus
This module is taught through lectures and seminars reflecting a mix of formal teaching and more informal student-centred elements. The emphasis is on the student to study the relevant literature and to augment their knowledge through their reading and active contribution to the module.
The syllabus typically includes topics such as:
• Strategic choice of integration and responsiveness in internationalizing strategy
• Strategy and emerging market multinationals
• Leveraging knowledge across country borders
• Corporate Social Responsibility on a global scale
• Mergers and acquisitions for global strategy
• International strategic alliances
• Role of the international subsidiary
|Guided Independent Study||Assessment preparation and completion||1||32:00||32:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||10||1:00||10:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||4||2:00||8:00||N/A|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
Teaching Rationale And Relationship
The lectures provide a framework to support student centred learning of fundamentals of international strategy in the seminars. The students will study a selection of cases to enable them to apply the perspectives, tools and techniques of international strategy and to analyse the key strategic issues and problems facing companies in a global arena. The pedagogic design of the module scaffolds student learning towards achievement of the learning outcomes through the written assignment.
The format of resits will be determined by the Board of Examiners
|Report||2||M||100||Individual assignment 2000 words|
|Written exercise||2||M||Students submit form identifying choice of organisation for assignment & initial sources of data; staff provide feedback in seminar|
|Case study||2||M||Students model case analysis with own data & use seminar as opportunity to check learning/seek guidance prior to completing report|
Assessment Rationale And Relationship
The assessment method ensures that students have the opportunity to demonstrate their individual understanding of the core ideas and common techniques associated with the practice of international strategy.