NBS8078 : Strategy for Managers
- Offered for Year: 2019/20
- Module Leader(s): Professor Tom McGovern
- Lecturer: Mr Johannes Schmalisch
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||10|
• To provide students with an introductory appreciation of the formulation and implementation of business strategy.
• To focus attention on the way in which strategic decisions are made and the influencing factors.
• To provide students with a critical understanding of various models of strategic management.
• To develop students’ analytical skills so that they can critically evaluate various sources of information from industry, financial and corporate sources relating to the management of strategy in organisations.
• To provide students with the necessary skills to critically evaluate the corporate and business level strategies of an organisation, to reflect on research conducted on the subject and to serve as an intellectual platform to prepare students to proceed to further modules of study.
Outline Of Syllabus
1. Introduction to Strategy (1)
2. Introduction to Strategy (2)
3. Porterian Strategy
4. Mixed Strategies
5. Resource Based View
6. Strategic Decision-Making
7. Corporate Strategy: Role of the Centre
8. Organisational Decline, Failure and Turnaround Strategies
|Guided Independent Study||Assessment preparation and completion||1||30:00||30:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||9||2:00||18:00||last 2 hour session to be given over to revision|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||1||2:00||2:00||N/A|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
Teaching Rationale And Relationship
The focus is on enabling students to understand the fundamentals of business strategy. The lectures provide a framework supportive of student centred learning of these fundamentals. The students are given a selection of case studies to enable them to apply the perspectives, tools and techniques of strategic management, to analyse the key strategic issues and problems facing companies and organisations.
The format of resits will be determined by the Board of Examiners
|Module Code||Module Title||Semester||Comment|
|LBS8078||Strategy for Managers||1||Paired with London module for Sem1 and resits|
|NBS8978||Strategy for Managers||1||Dual Award Shadow Module|
|Case study||1||M||Formative assessment will be provided during discussions and feedback in class on case studies that have been provided in advance.|
Assessment Rationale And Relationship
The assessment method ensures that students have the opportunity to demonstrate their understanding of the fundamental ideas and common techniques associated with the practice of business strategy.
Formative Assessment: Students are provided with case studies in advance related to the topic that will be taught in class. The case studies are chosen to help students to relate theory to practice. The discussions and debates that take place in the classroom together with feedback are designed to help students to develop their understanding and critical thinking of the main theories in strategic management.