NBS8126 : Strategic Management

Semester 1 Credit Value: 10
ECTS Credits: 5.0


To provide students with knowledge about: (i) the formulation and implementation of strategy; (ii) the business environment and context in which companies operate.

To provide students with the skills and techniques to critically evaluate the corporate and business level strategies of an organisation.

The module addresses some of the key debates and issues in strategic management. This includes the economic perspectives underpinning Porterian Strategy and the RBV, as well as sociological perspectives incorporated in strategy as practice. The focus is on linking theory with practice.

Outline Of Syllabus

Introduction to Strategy
Porterian Strategy
Resource Based View
Strategic Decision Making
Power, Politics and Strategy
Collaborative Strategy
Global Strategy
Organisational Decline, Failure and Turnaround Strategies
Strategy and Governance

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion231:0023:00N/A
Structured Guided LearningLecture materials91:009:00Pre-recorded lecture materials. This will be supported by discussion boards.
Scheduled Learning And Teaching ActivitiesLecture92:0018:00PiP lectures. The MBA is a small group and it is small group teaching.
Guided Independent StudyDirected research and reading201:0020:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops51:005:00PiP. Workshops related to data collection and use of strategic tools
Guided Independent StudyIndependent study251:0025:00N/A
Teaching Rationale And Relationship

Lectures provide a framework for student centred learning. Case studies are used to enable students to apply the tools, frameworks and techniques of strategic management to analyse the key issues and problems facing organisations. The emphasis is on linking theory with practice.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M1003000 words excluding references and appendices
Formative Assessments
Description Semester When Set Comment
Case study1MCase study practice of strategic analysis in class.
Assessment Rationale And Relationship

The assignment enables students to study a particular topic in depth and demonstrate their knowledge and understanding of the module content.

Formative Assessment is provided during discussions and debates including feedback that take place in the classroom. These discussions include a focus on the students' experiences in their previous occupations of the topic under discussion. Students are also provided with case studies to underpin and to help them to develop their knowledge of the theories under discussion. These cases are discussed in the classroom and feedback provided to enhance student learning.

Reading Lists