NBS8126 : Strategic Management
- Offered for Year: 2019/20
- Module Leader(s): Professor Tom McGovern
- Demonstrator: Dr Cristina Neesham
- Lecturer: Dr Elizabeth Alexander
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||10|
To provide students with knowledge about: (i) the formulation and implementation of strategy; (ii) the business environment and context in which companies operate.
To provide students with the skills and techniques to critically evaluate the corporate and business level strategies of an organisation.
The module addresses some of the key debates and issues in strategic management. This includes the economic perspectives underpinning Porterian Strategy and the RBV, as well as sociological perspectives incorporated in strategy as practice. The focus is on linking theory with practice.
Outline Of Syllabus
Introduction to Strategy
Resource Based View
Strategic Decision Making
Power, Politics and Strategy
Organisational Decline, Failure and Turnaround Strategies
Strategy and Governance
|Guided Independent Study||Assessment preparation and completion||1||23:00||23:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||9||3:00||27:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
Teaching Rationale And Relationship
Lectures provide a framework for student centred learning. Case studies are used to enable students to apply the tools, frameworks and techniques of strategic management to analyse the key issues and problems facing organisations. The emphasis is on linking theory with practice.
The format of resits will be determined by the Board of Examiners
|Essay||1||M||100||3000 words excluding references and appendices|
|Case study||1||M||Case study practice of strategic analysis in class.|
Assessment Rationale And Relationship
The assignment enables students to study a particular topic in depth and demonstrate their knowledge and understanding of the module content.
Formative Assessment is provided during discussions and debates including feedback that take place in the classroom. These discussions include a focus on the students' experiences in their previous occupations of the topic under discussion. Students are also provided with case studies to underpin and to help them to develop their knowledge of the theories under discussion. These cases are discussed in the classroom and feedback provided to enhance student learning.