NBS8321 : Strategy, Management and Information Systems
- Offered for Year: 2019/20
- Module Leader(s): Dr Arturo Vega
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||20|
The module aims to provide students with an understanding of information systems and its relevance for modern-day economies and societies. More specifically, it explains how a comprehensive view of traditional information systems (IS) and the opportunities given by contemporary Internet-based innovations is central for understanding the anatomy of e-business and how it has, and will continue enabling radical changes in the economic contexts, business models, corporate strategies, organisational designs and ultimately in the management of innovations in firms and entire industrial sectors.
We divided the module into two parts. The first part equips students to understand the fundamental principles of IS as well as relevant business applications, and from there to apply them in innovative ways in order to create sustainable competitive advantages and beat competitors. The second part of the module is about major topics which certainly could enable or block the materialisation of the e-strategies, and managers have to be knowledgeable of them in order to take decisions and appropriate courses of action, for example technology, implementation process, security, ethics, globalisation and analysis of project investments.
Outline Of Syllabus
IS concepts and its role in modern business
IS and competitive strategy
Information and communication technologies
IS life cycle
IS and organizations
IS projects and investment decisions
|Scheduled Learning And Teaching Activities||Lecture||2||1:00||2:00||N/A|
|Guided Independent Study||Assessment preparation and completion||1||64:00||64:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||16||2:00||32:00||N/A|
|Guided Independent Study||Directed research and reading||1||50:00||50:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||2||1:00||2:00||N/A|
|Guided Independent Study||Independent study||1||50:00||50:00||N/A|
Teaching Rationale And Relationship
The teaching methods will be based on a mix of participative lectures, the demonstration of business applications, videos, mini case studies, group work and open discussions and debates. A substantial input is expected in the form of guided background reading, private study as well as in the preparation for the assessments. The background reading, private study and the participative lectures will be the methods to introduce theoretical concepts. The demonstration of the business applications and videos will be used to get a more practical understanding of business processes, strategies and real information systems. The case studies are more focused to the discussion of soft aspects which affect information systems such as organizational, ethical and social issues. A substantial component of the module is based on the search for and analysis of real company, market, product, and supplier information.
The format of resits will be determined by the Board of Examiners
|Written Examination||90||1||A||50||The examination will cover the second part of the module, i.e. the managerial aspects|
|Essay||1||M||50||Individual essay of 2000 words about the first part of the module, i.e. business processes, strategy and information systems|
|Prob solv exercises||1||M||N/A|
Assessment Rationale And Relationship
The assignment addresses the first part of the module, which is about business applications, strategy and the alignment of IS and business objectives. It requires the research and critical reflection on the interactions of real firms, markets and information systems initiatives. The exam covers the second part of the module, and is more oriented to the managerial function of IS. The objective is to make the students understand the foundations of IS management in order to apply them in more detail and comprehensively in the rest of the programme.
In most of the sessions, the students undertake class exercises based on a set of questions and mini case studies, videos or software demonstrations. There are discussions between peers in groups and then the whole class, all facilitated by the teacher. At the end, the teacher hands out a printed copy with the potential answers, which complements the notes of the students. The discussions are related to the topic of the presentation but with a deliberate formative focus on driving and facilitating the study for the summative assessments.
There are 3 1-hour formative sessions specifically about the assessments. The first in week 2, about the challenging task of searching for information for their own cases and ultimately deciding what case to undertake in the assignment (company and systems). This is very formative since it’s the first time the students have a similar assignment. Another one at session 9 and the last at session 18, about the content of the assignment and the exam, respectively. These sessions are largely structured on the most important feedback that the module leader has compiled from years delivering the course and marking, as well as personal questions of the students who have already started the development of the assignment and study for the exam.
SEMESTER ONE ONLY STUDY ABROAD: The examination assessment would need to be taken earlier, in the designated early exam period to be managed by exams office.