Postgraduate

NBS8322 : E-Business

Semesters
Semester 1 Credit Value: 10
ECTS Credits: 5.0

Aims

1. Introduce the concept and explain the importance of e-business
2. Critically discuss the steps and processes of a digital transformation
3. Appreciate the importance of the advent of the information/network economy and role that adoption, acceptance and diffusion of ICT play in this
4. Critically analyse the strategic and organisational implications of e-business
5. Have an in-depth understanding of the how e-business models may facilitate new strategies and organisational designs
6. Explore a number of functional innovations that make new e-business possible

The content will be underpinned by the current research of the lecturer and informed by the latest research publications in relevant literature.

Outline Of Syllabus

1. Introduction / Module overview / Internet Timeline
2. What is e-business and does it still matter?
3. Digital Transformation
4. The ‘ICT Revolution’ and the information economy
5. Technology adoption and acceptance
6. The network economy: New rules of the game
7. New strategies for the network economy
8. How the Internet redefines organisational boundaries      
9. Disruptive strategic innovations in the new economy
10. E-business models
11. E-marketing: Social media and electronic communications
12. E-commerce: Metaverses - challenges and opportunities

Teaching Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

Teaching Activities
Category Activity Number Length Student Hours Comment
Structured Guided LearningLecture materials92:0018:00N/A
Guided Independent StudyAssessment preparation and completion115:0015:00N/A
Guided Independent StudyDirected research and reading124:0024:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching51:005:00Assignment Seminars
Structured Guided LearningStructured research and reading activities101:0010:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery41:004:00N/A
Guided Independent StudyIndependent study124:0024:00N/A
Total100:00
Teaching Rationale And Relationship

The lectures and seminars will focus on developing student knowledge in the topics discussed. These will be complemented by relevant case studies and guest talks. Students will be expected to carry out directed reading and independent studies where appropriate. The above will be further enhanced by activities through other methods involving online technologies, putting in context what was discussed in the lectures.

Assessment Methods

Please note that module leaders are reviewing the module teaching and assessment methods for Semester 2 modules, in light of the Covid-19 restrictions. There may also be a few further changes to Semester 1 modules. Final information will be available by the end of August 2020 in for Semester 1 modules and the end of October 2020 for Semester 2 modules.

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M100Essay 2000 words, undertaken independently
Formative Assessments
Description Semester When Set Comment
Research paper1MN/A
Assessment Rationale And Relationship

The essay will test the students’ grasp of the theoretical developments in an area close to their chosen fields of interest. Students will need to undertake the necessary research to identify the latest key articles related to their topics, synthesising and presenting their arguments accordingly. They will then need to apply them to a practice problem of their choice. Beyond developing disciplinary knowledge and research skills, the assignment aims to help students appreciate the importance of using theory/models and demonstrate their applicability and relevance to practice. Formative feedback will be given throughout the module.

Reading Lists

Timetable