NBS8496 : Digital Business
- Offered for Year: 2021/22
- Module Leader(s): Dr Rebecca Casey
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 5.0 |
Aims
Digital technologies are transforming the ways that organisations do business. This module develops an understanding of how developments in information systems (IS), internet-based innovations and mobile communications technologies are leading to changes in the economic contexts, business models and growth strategies of organisations. Through this understanding students learn how to approach the strategic opportunities and challenges that digital technologies present to managers trying to lead and adapt organisations to a world increasingly dominated by digital business.
The module explores the impact of digital technology on business in a range of important scenarios. We consider current trends and forecasts of technology development and how they will lead to further disruption and transformation. The focus of the module is on how managers and leaders respond by developing strategy; leading transformation and change and building the capabilities required to compete in the digital world.
Outline Of Syllabus
Digital transformation: key scenarios and trends
Identifying and prioritising opportunities for digital transformation
Leading transformation and change to deliver value from digital business
Crafting strategy for the digital business
Leadership in a digital business
Sustaining competitive advantage – building dynamic capabilities for the digital business
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 9 | 2:00 | 18:00 | Classes will be delivered present in person in a workshop format applying learning to real cases |
| Guided Independent Study | Assessment preparation and completion | 1 | 30:00 | 30:00 | Research case, apply concepts and prepare management report |
| Structured Guided Learning | Lecture materials | 9 | 0:40 | 6:00 | Pre-recorded materials accompanied by Faculty led interaction with learner group |
| Guided Independent Study | Directed research and reading | 1 | 30:00 | 30:00 | Refer to reading list |
| Scheduled Learning And Teaching Activities | Drop-in/surgery | 1 | 3:00 | 3:00 | Pre-assessment clinic to discuss drafts of summative assessment report |
| Guided Independent Study | Independent study | 1 | 13:00 | 13:00 | Reviewing and absorbing asynchronous learning materials |
| Total | 100:00 |
Teaching Rationale And Relationship
Lectures supplement student reading to provide both theoretical and practical knowledge. In class discussions and activities enable students to develop their understanding through mutual learning.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Other Assessment
| Description | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|
| Report | 2 | M | 100 | Management report of 3000 words, undertaken independently |
Formative Assessments
| Description | Semester | When Set | Comment |
|---|---|---|---|
| Written exercise | 2 | M | Students develop draft elements of their individual report for discussion with module leader |
| Prob solv exercises | 2 | M | Formative assessment built into workshops and student-led group activities |
Assessment Rationale And Relationship
Lectures, readings and class discussions / activities are designed to help students develop the understanding and analytical skills needed to complete the assessment. The assessment then tests the students individually to assess how well they have developed both their factual understanding of the topic and their skills in applying their knowledge. Resit is by resubmission of a revised essay.
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- NBS8496's Timetable