NBS8497 : Entrepreneurship
- Offered for Year: 2019/20
- Module Leader(s): Dr Robert Newbery
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
This module provides an overview of the mind-set, methods, and activities that support the entrepreneurial process. An entrepreneurial venture, whether occurring in an independent, corporate or social context, is the result of a unique set of circumstances involving the entrepreneur / team, a business opportunity, and the identification and marshalling of key resources needed to capture the opportunity. All of this must be done in the context surrounding the business opportunity. The module takes an experimental approach where students develop a viable business model whilst critically reflecting upon the relevance of entrepreneurship within their chosen career.
Outline Of Syllabus
The entrepreneurial process
Opportunity generation and personal resource fit
Business model analysis
Assessing the viability of business models
Developing a successful business model through customer and market discovery
Pitching and selling a business model
Reflecting on the entrepreneurial process
|Guided Independent Study||Assessment preparation and completion||1||20:00||20:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||9||3:00||27:00||Lectures of 3 hours|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Scheduled Learning And Teaching Activities||Workshops||1||8:00||8:00||'Hackathon' workshop of 8 hours|
|Guided Independent Study||Independent study||1||20:00||20:00||N/A|
Teaching Rationale And Relationship
Workshops integrate class discussion around case studies, student exercises, and presentation of knowledge content that reinforces the insights gained in the class discussion. Students are expected to do all assigned readings, to attend class, and to participate actively in the discussions. The class discussions, facilitated by the staff member, encourage critical thinking, develop oral and interpersonal communication, and help distil key learning points. These methods ensure that students both comprehend the main concepts in the course and are able to apply them in practical situations.
The format of resits will be determined by the Board of Examiners
|Essay||2||M||60||Essay (2,000 words) undertaken independently|
|Practical/lab report||2||M||40||Pitch of business model (5 minutes + questions)|
|Oral Presentation||2||M||Pitch during Hackathon|
Assessment Rationale And Relationship
Workshops, readings and class discussions / activities are designed to help students develop the understanding and analytical skills needed to complete the assessment. The pitch requires them to apply their knowledge to the preparation of a viable business model. The essay then tests the students to assess how well they have developed their factual understanding of the topic, reflecting upon the process through the lens of the relevant entrepreneurship literature.
Formative feedback is embedded within the delivery of the module, with iterative discussion and development with students on developing their ideas, business designs and their ability to communicate the business model. This feeback is provided by academics, expert peers (making use of the experienced international cohort of students) and external experts during a Hackathon.