Postgraduate

Modules

Modules

NBS8497 : Entrepreneurship

Semesters
Semester 2 Credit Value: 10
ECTS Credits: 5.0

Aims

This module provides an overview of the mind-set, methods, and activities that support the entrepreneurial process. An entrepreneurial venture, whether occurring in an independent, corporate or social context, is the result of a unique set of circumstances involving the entrepreneur / team, a business opportunity, and the identification and marshalling of key resources needed to capture the opportunity. All of this must be done in the context surrounding the business opportunity. The module takes an experimental approach where students develop a viable business model whilst critically reflecting upon the relevance of entrepreneurship within their chosen career.

Outline Of Syllabus

The entrepreneurial process
Opportunity generation and personal resource fit
Business model analysis
Assessing the viability of business models
Developing a successful business model through customer and market discovery
Pitching and selling a business model
Reflecting on the entrepreneurial process

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture93:0027:00Lectures of 3 hours
Guided Independent StudyAssessment preparation and completion120:0020:00N/A
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops18:008:00'Hackathon' workshop of 8 hours
Guided Independent StudyIndependent study120:0020:00N/A
Total100:00
Teaching Rationale And Relationship

Workshops integrate class discussion around case studies, student exercises, and presentation of knowledge content that reinforces the insights gained in the class discussion. Students are expected to do all assigned readings, to attend class, and to participate actively in the discussions. The class discussions, facilitated by the staff member, encourage critical thinking, develop oral and interpersonal communication, and help distil key learning points. These methods ensure that students both comprehend the main concepts in the course and are able to apply them in practical situations.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay2M60Essay (2,000 words) undertaken independently
Practical/lab report2M40Pitch of business model (5 minutes + questions)
Formative Assessments
Description Semester When Set Comment
Prof skill assessmnt2MHackathon - a day-long activity for students to work on their business model with support from local businesses, academics and peers
Assessment Rationale And Relationship

Workshops, readings and class discussions / activities are designed to help students develop the understanding and analytical skills needed to complete the assessment. The pitch requires them to apply their knowledge to the preparation of a viable business model. The essay then tests the students to assess how well they have developed their factual understanding of the topic, reflecting upon the process through the lens of the relevant entrepreneurship literature.

Reading Lists

Timetable