NBS8498 : Managing for Innovation

Semester 2 Credit Value: 10
ECTS Credits: 5.0


The module focuses on the management of creativity and innovation. It is designed to help students develop their entrepreneurial and creative problem solving capabilities in relation to the development of novel business opportunities and products. The module analyses the impact of disruptive industrial dynamics from both established firm’s and disrupting firm’s perspectives. We examine the development of creativity at the individual, group and organizational levels including contemporary network forms. A core objective of the module is to develop students’ ability to capture the value of an opportunity by mobilising and empowering key resources needed to develop and transform this opportunity into a feasible new business development. Students will gain a better understanding of the importance of intra- and inter-firm collaboration during the innovation process and the extent to which successful firms are opening up their boundaries to different types of external partners such as suppliers, customers, members of the crowd, open innovation intermediaries, and universities in their innovation strategy. Through relevant case studies we evaluate the shift from a closed to an open model of innovation, exploring its impact on new business models and the benefits and limits that an open innovation strategy entails.

Outline Of Syllabus

1.       Creativity and Idea Generation
2.       Success and Failure in innovation
3.       Capturing the benefits of innovation
4.       Evaluating opportunities for innovation;
5.       Barriers to innovation; disruptive technologies and Business Models
6.       Organising for innovation; matching practices to challenges
7.       Networks, ‘User’ and ‘Open Innovation’
8.       External support for innovation; policy and intermediaries

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture52:0010:00Planned as PIP, but can be delivered online
Structured Guided LearningLecture materials31:003:00Pre-recorded lecture materials
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Guided Independent StudyDirected research and reading133:0033:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching32:006:00Planned as PIP seminars, but can be delivered online
Guided Independent StudyStudent-led group activity12:002:00N/A
Guided Independent StudyIndependent study116:0016:00N/A
Teaching Rationale And Relationship

Lectures supplement student reading to provide both theoretical and practical knowledge. In class discussions and activities enable students to develop their understanding through mutual learning.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay2M100Essay 3,000 words, undertaken independently
Formative Assessments
Description Semester When Set Comment
Oral Presentation2MStudents prepare a presentation in preparation for their summative assignment essay on a current innovation question.
Assessment Rationale And Relationship

Lectures, readings and class discussions / activities are designed to help students develop the understanding and analytical skills needed to complete the assessment. The written assessment then tests the students individually to assess how well they have developed both their factual understanding of the topic and their skills in applying their knowledge.

Reading Lists