NBS8510 : International Marketing Communications Management

Semester 2 Credit Value: 10
ECTS Credits: 5.0


To introduce students to the theory and practice of International Marketing Communications Management.

This module assumes no pre-knowledge of marketing communications. It will provide an introduction to communications theory and illustrate practice with international case studies and guest lectures. Examples will be used from a wide range of sectors.

Outline Of Syllabus

-Analysing the environment of International Marketing Management Communications
-Integrated marketing communications I: Advertising
-Integrated marketing communications II: P.R., Sponsorship, personal selling, sales promotions, direct marketing, product placement
-Planning for International Marketing Management Communications
-The role of traditional media
-The role of new media
-Current debates and trends in international marketing communications
-Ethics in international marketing communications

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion132:0032:00N/A
Scheduled Learning And Teaching ActivitiesLecture82:0016:00N/A
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching12:002:00N/A
Guided Independent StudyIndependent study125:0025:00N/A
Jointly Taught With
Code Title
NBS8910International Marketing Communications Management
Teaching Rationale And Relationship

The lecture format will vary during the course with group discussion and case study when appropriate. Guest speakers might be invited to present on related topics.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination902A100N/A
Exam Pairings
Module Code Module Title Semester Comment
LBS8510International Marketing Communications Management2London equivalent module
NBS8910International Marketing Communications Management2Dual Award Shadow module
Formative Assessments
Description Semester When Set Comment
Aural Examination2MThis takes place in the seminar
Assessment Rationale And Relationship

The method of assessment is an exam that allows students to demonstrate their understanding of the discussed theory and apply it in practical examples.

Reading Lists