Postgraduate

Modules

Modules

NBS8527 : Marketing Ethics, Critical Consumption, and Corporate Social Responsibility

Semesters
Semester 1 Credit Value: 10
ECTS Credits: 5.0

Aims

1.       To develop an understanding of ethical, social and sustainability concerns in relation to marketing and consumption.
2.       To evaluate and critically assess the role of ethics in consumer culture, considering issues associated with consumer empowerment, vulnerabilities and well-being, through the use of selected cases and problems.
3.       To enhance students’ skills to critically assess an organisation's marketing activities, and to address issues at the interface between ethical marketing and actual marketing practice through using relevant theories.
4.       To enhance students’ transferable skills of critical thinking, problem solving and commercial acumen

Outline Of Syllabus

This module is structured to introduce and discuss the following topics:
Introduction to Marketing Ethics and Ethical Challenges
Criticisms of Marketing
Corporate Social Responsibility (CSR)
Ethical and Critical Consumption
Responding to Ethical Consumers
Consumer Vulnerability and Marketing of Harmful Products
Social and Cause-related Marketing
Social Media Marketing Ethics

Teaching Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Assessment Methods

Module leaders are revising this content in light of the Covid 19 restrictions.
Revised and approved detail information will be available by 17 August.

Reading Lists

Timetable