NBS8527 : Marketing Ethics, Critical Consumption, and Corporate Social Responsibility

Semester 1 Credit Value: 10
ECTS Credits: 5.0


1.       To develop an understanding of ethical, social and sustainability concerns in relation to marketing and consumption.
2.       To evaluate and critically assess the role of ethics in consumer culture, considering issues associated with consumer empowerment, vulnerabilities and well-being, through the use of selected cases and problems.
3.       To enhance students’ skills to critically assess an organisation's marketing activities, and to address issues at the interface between ethical marketing and actual marketing practice through using relevant theories.
4.       To enhance students’ transferable skills of critical thinking, problem solving and commercial acumen

Outline Of Syllabus

Marketing criticism and ethical challenges
Corporate Social Responsibility (CSR)
Social and cause-related marketing
Ethical consumption
Critical consumption
Responding to ethical consumers
Socio-cultural criticisms of marketing
Consumer vulnerabilities and problematic consumption
Marketing of harmful products and medical marketing
Ethics in new media
Case studies in ethics and marketing

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion121:0021:00N/A
Scheduled Learning And Teaching ActivitiesLecture92:0018:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching11:001:00N/A
Guided Independent StudyIndependent study160:0060:00N/A
Teaching Rationale And Relationship

Formal lectures provide a framework for introducing the theory and empirical evidence relating to the ethics of marketing, corporate social responsibility (CSR), ethical and critical consumption, social and cause-related marketing, consumer vulnerabilities and problematic consumption. Lectures will be supplemented by tutorials dealing with specific cases. Formative assessment will be provided.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M100Individual assignment 2000 words
Formative Assessments
Description Semester When Set Comment
Written exercise1MProvide outline for the summative assessment with a justification for the company they chose.
Assessment Rationale And Relationship

Due to the nature of the module and the learning outcomes, individual assignment will be used to examine students’ abilities to apply theories and conceptual frameworks in order to reflect on current case studies and ethical dilemmas. Students will also need to provide recommendations based on their case study analysis.

Reading Lists