NBS8562 : Contemporary Trends in Marketing
- Offered for Year: 2020/21
- Module Leader(s): Mr Charles Kemp
- Lecturer: Professor Matthew Gorton, Professor Natalia Yannopoulou, Dr Yulia Dzenkovska, Dr Ana Javornik, Professor Klaus Schoefer
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||10|
To define what the key trends are in contemporary marketing
To explore these trends through case-studies, journal articles and other mediums
To explore these trends through formative and summative assignments
Outline Of Syllabus
Each week a key theme will be identified, defined and discussed.
Then, a session will allow students to discuss their summarise assessment with the module leader (formative)
Then, based on formative feedback, one key theme discussed in the semester will be explored in detail in a summative assessment.
|Scheduled Learning And Teaching Activities||Lecture||7||2:00||14:00||N/A|
|Scheduled Learning And Teaching Activities||Workshops||2||2:00||4:00||Helping students with their assessments via feedback in these workshops|
|Guided Independent Study||Independent study||82||1:00||82:00||Reading and drafting|
Jointly Taught With
|NBS8962||Contemporary Trends in Marketing|
Teaching Rationale And Relationship
Lectures will give students the chance to identify and understand what trends exist, and how these trends have been discussed in extant literature and why they are important socially and epistemologically
Workshops will help students explore one trend in detail at the level of summative assessment.
The format of resits will be determined by the Board of Examiners
|Design/Creative proj||2||A||100||Students either present a written project or explore ideas with the module-leader about presenting a filmic/audio-visual response.|
Assessment Rationale And Relationship
Diverse range of skills can be tested; either through a traditional written discussion that explores 1) a trend in marketing and 2) analyses that trend from a certain ontological angle or 2) a trend can be explored in a filmic/audio-visual mode (akin to some forms of assessments on NUBS' MBA that are popular with students and novel as an assessment).
2500-word assignment = 60% of module mark
30-minute group presentation = 40% of module mark