NBS8562 : Contemporary Trends in Marketing

Semester 2 Credit Value: 10
ECTS Credits: 5.0


To define what the key trends are in contemporary marketing
To explore these trends through case-studies, journal articles and other mediums
To explore these trends through formative and summative assignments

Outline Of Syllabus

Each week a key theme will be identified, defined and discussed.
Then, a session will allow students to discuss their summarise assessment with the module leader (formative)
Then, based on formative feedback, one key theme discussed in the semester will be explored in detail in a summative assessment.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture72:0014:00N/A
Scheduled Learning And Teaching ActivitiesWorkshops22:004:00Helping students with their assessments via feedback in these workshops
Guided Independent StudyIndependent study821:0082:00Reading and drafting
Jointly Taught With
Code Title
NBS8962Contemporary Trends in Marketing
Teaching Rationale And Relationship

Lectures will give students the chance to identify and understand what trends exist, and how these trends have been discussed in extant literature and why they are important socially and epistemologically
Workshops will help students explore one trend in detail at the level of summative assessment.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Design/Creative proj2A100Students either present a written project or explore ideas with the module-leader about presenting a filmic/audio-visual response.
Assessment Rationale And Relationship

Diverse range of skills can be tested; either through a traditional written discussion that explores 1) a trend in marketing and 2) analyses that trend from a certain ontological angle or 2) a trend can be explored in a filmic/audio-visual mode (akin to some forms of assessments on NUBS' MBA that are popular with students and novel as an assessment).

2500-word assignment = 60% of module mark
30-minute group presentation = 40% of module mark

Reading Lists