NBS8601 : Understanding and Managing Creative Enterprises

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


Understanding and Managing Creative Enterprises is a practice-based module which seeks to enable students to develop an understanding and critical awareness of current theories of the creative industries sector. In addition, through the application of a team-based management consultancy placement, it will give a detailed insight into the practice of managing and running a creative enterprise in the North East of England. The module is designed to help students gain a greater understanding of the dynamics of the creative economy, and where creative industries sit within the wider economy. In addition to the management consultancy, the module will draw on lectures, seminars, workshops and small-group learning.

Outline Of Syllabus

1. Introduction to course, aims, objectives and outcomes
2. Creative industries, policy context, theories of creative industries and the support environment
3. Business Drivers-the theory and practice of establishing creative enterprises
4. Introduction to project and strategic management in creative enterprises
5. Introduction into management consultancy methods in creative enterprises
6. Vision and values in a creative enterprise. Mission statements
7. Intellectual property
8. Evidence Modelling and SWOT Analysis
9. Relationship Modelling and building teams
10. Evidence Modelling
11. Marketing mix in creative enterprises
12. Financial planning for creative enterprises
13. Creative problem solving
14. Negotiating with clients
15. Interviews and communication
16. Writing effective consultancy reports
17. Presentation skills
18. Overseeing change management
19. Peer review

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion164:0064:00Project work
Scheduled Learning And Teaching ActivitiesLecture182:0036:00N/A
Guided Independent StudyDirected research and reading150:0050:00N/A
Guided Independent StudyIndependent study150:0050:00N/A
Teaching Rationale And Relationship

The course is structured around 18 2 hour sessions devoted to aspects of managing and understanding a creative enterprise. Core reading will be supplemented by active use of academic and non-academic journals, websites, policy reports and case studies. I will encourage team and group working in a workshop environment so that we can further develop the student’s creative solving ability. The students will have the opportunity to interact with a client business in order to create a business plan for their allocated creative enterprise.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M351,500 word assignment designed to test out student performance
Prof skill assessmnt2M15Team presentation of Report for Clients
Report2M50Team written assignment, 3,500 words in the form of a management consultancy report.
Formative Assessments
Description Semester When Set Comment
Oral Presentation1MFormative feedback on presentation skills, especially relevant to group presentation summative assessment.
Case study2MClass discussion of previous group reports/clients and group presentations to inform understanding of summative assessments
Assessment Rationale And Relationship

The students will be required to develop an understanding of their own capacity and abilities and to supplement their existing skill and knowledge base. The first assignment allows us to evaluate where skills need to be augmented and the student’s ability to assimilate the contents of the course.

The course is designed to facilitate students who wish to develop a career in the creative economy in a variety of roles, entrepreneur, policymaker, artist or an academic, to develop a clear understanding of how individual enterprises operate in the sector and how they fit into the eco system of the creative economy. The second assignment will assist them to develop team working and interpersonal as well as presentational skills, underpinned by critical and problem solving skills.

Finally the main and 3,500 word report produced for the third assignment should demonstrate their overall academic ability.

Reading Lists