NBS8910 : International Marketing Communications Management
- Offered for Year: 2019/20
- Module Leader(s): Professor Natalia Yannopoulou
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semester 2 Credit Value:
To introduce students to the theory and practice of International Marketing Communications Management.
This module assumes no pre-knowledge of marketing communications. It will provide an introduction to communications theory and illustrate practice with international case studies and guest lectures. Examples will be used from a wide range of sectors.
Outline Of Syllabus
-Analysing the environment of International Marketing Management Communications
-Integrated marketing communications I: Advertising
-Integrated marketing communications II: P.R., Sponsorship, personal selling, sales promotions, direct marketing, product placement
-Planning for International Marketing Management Communications
-The role of traditional media
-The role of new media
-Current debates and trends in international marketing communications
-Ethics in international marketing communications
|Guided Independent Study||Assessment preparation and completion||1||32:00||32:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||8||2:00||16:00||N/A|
|Guided Independent Study||Directed research and reading||1||25:00||25:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||1||2:00||2:00||N/A|
|Guided Independent Study||Independent study||1||25:00||25:00||N/A|
Jointly Taught With
|NBS8510||International Marketing Communications Management|
Teaching Rationale And Relationship
The lecture format will vary during the course with group discussion and case study when appropriate. Guest speakers might be invited to present on related topics.
The format of resits will be determined by the Board of Examiners
|NBS8510||International Marketing Communications Management||2||N/A|
|Aural Examination||2||M||This takes place in the seminar|
Assessment Rationale And Relationship
The method of assessment is an exam that allows students to demonstrate their understanding of the discussed theory and apply it in practical examples.