SPG8093 : Enterprise Project (Diploma)

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
Semester 3 Credit Value: 10
ECTS Credits: 15.0


To enable students to gain experience of integrating scientific and business skills in order to assist in the development of a business activity.
To enable students to gain experience of undertaking an individual enterprise-related project, possibly in conjunction with a real-world partner, within fixed time and resource constraints and of reporting their findings.
To enable students to develop and extend their knowledge, understanding, research and problem solving skills in their chosen area.
The Enterprise Project (Diploma) module tests your ability to undertake a piece of market research, probably for a University spin-out company, or another real world client. You will have to work within a fixed time period and with limited resources. You will have to generate, analyse and interpret data regarding the product service you are studying. On completion of the project you will prepare a written report, in a format suitable for presentation to your client.

Outline Of Syllabus

The project will follow the plan subject to changes imposed by (a) changes in availability of resource, (b) changes in direction as the project evolves and (c) opportunities that may arise through interaction with external bodies. You will be responsible for organising your time so that you can complete any data collection, analysis and interpretation prior to the submission of a final market research report.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion190:0090:00Writing up report
Guided Independent StudyAssessment preparation and completion130:0030:00Methodology and Planning Report
Scheduled Learning And Teaching ActivitiesLecture51:005:00Staff & externals' presentations during induction
Scheduled Learning And Teaching ActivitiesWorkshops12:002:00Hands-on workshop in Robinson Library
Guided Independent StudyProject work1165:00165:00N/A
Scheduled Learning And Teaching ActivitiesDrop-in/surgery12:002:00Drop-in surgery with Module Leader Dec/Jan.
Scheduled Learning And Teaching ActivitiesDissertation/project related supervision61:006:00N/A
Teaching Rationale And Relationship

In taking this module, students are set the task of undertaking and reporting on a market research study for a new product or service for a real-world client such as a University spin-out company or one of the University's business contacts. Students must complete their work within a fixed time period and with limited resources. They gain the skills and knowledge delivered by the module by 'learning through doing' as they undertake the project. They are, in addition, supported by one or more academic, or other, supervisors who can advise on methodologies and interpretations. On completion of the project, students submit a market research report in a form suitable for presentation to their client.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Written exercise1M15Methodology and Planning Report
Dissertation3M85Enterprise Report - 40 pages max.
Assessment Rationale And Relationship

Students’ performance in the execution of the enterprise project under the specified time and resource constraints, in the creation and development of the market research, and in the production of a written business case in an appropriate format, are assessed though examination of the enterprise report itself.
The Methodology and Planning Report enables us to ensure the students start their dissertation work in good time and have thoroughly planned it. It gives a formal opportunity for the supervisor to give feedback.

Reading Lists