School of Arts and Cultures

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Dr Darren Kelsey has written a new book on affective mythologies

The Head of Media, Culture, Heritage has had a new book published by Palgrave Macmillan: 'Media and Affective Mythologies: Discourse, Archetypes & Ideology in Contemporary Politics'.

'Media and Affective Mythologies: Discourse, Archetypes & Ideology in Contemporary Politics' provides a timely political insight to show how mythology plays an affective role in our lives.

Brexit, bankers, institutional scandals, the far right, and Russell Brand’s “revolution” are just some of the issues tackled through this innovative and interdisciplinary discourse analysis.

Through multimedia case studies, Kelsey explores the psychological dimensions of archetypes and mythologies and how they function ideologically in contemporary politics.

By synergising approaches to critical discourse studies with the work of Carl Jung, Joseph Campbell and other mythologists,

Kelsey’s psychodiscursive approach explores the depths of the human psyche to analyse the affective qualities of storytelling. Kelsey makes a compelling case for our need to understand more about the power of mythology in modern society.

Whilst mythology might be part of who we are, societies are responsible for its ideological substance and implications. Media and Affective Mythologies shows how we can begin to engage with this principle.

“This highly original, interdisciplinary work is daring and fascinating. The author succeeds in outlining a ‘psychodiscursive’ approach to Critical Discourse Studies which combines semiotic approaches to myth with aspects of Jungian psychoanalysis to reveal the ideological and affective properties of media texts in a range of contemporary political contexts.” (Professor Christopher Hart, Lancaster University, UK).

Darren believes in research-led teaching and draws on his work in modules such as Media, Mythology & Storytelling, and Politics Power & Communication. In the acknowledgements for his recent monograph, Media and Affective Mythologies, Darren expressed his passion for research-led teaching through his praise for our students in Media, Culture, Heritage (MCH):

"Our students in MCH are fantastic. It is a pleasure to deliver research-led teaching to such talented and enthusiastic minds with great prospects. I must take this opportunity to thank all of my students who have taken my module (MCH2035) on media and mythology. Sharing and developing ideas from this project with students on that module was a wonderful and inspiring teaching experience and I thoroughly look forward to delivering this module again in future. The input, engagement and critique I receive from students provides me with enormous hope for the future, with many bright young talents moving into professions, careers, industries and positions that will make a significant contribution to society. Academics must never forget what a privilege it is to teach and share our research with students."

Find out more about Darren's research and teaching on his staff profile page.

Media and Affective Mythologies

published on: 14 November 2017