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Professor Karen Ross leads EU-funded project into gender stereotypes in the media

The professor of Gender & Media is working alongside academics from Italy and Sweden in The Advancing Gender Equality in Media Industries project.

Media, Culture, Heritige's Professor Karen Ross is leading an EU-funded project looking at gender stereotypes.

The Advancing Gender Equality in Media Industries (AGEMI) project takes an innovative and integrated approach to combating gender stereotypes and promoting an equal, diverse and inclusive media sector. It is co-funded by the Rights, Equality and Citizenship/Justice Programme of the EU (2017-2019).

It has three primary elements:

  • a Resources Bank of Good Practices; 
  • a set of learning resources; 
  • encounters between media and journalism students and media professionals. 

It is being developed by a group of researchers and practitioners from three universities (Newcastle (lead), Padova, Gothenburg) and two associations of media professionals, the European Federation of Journalists and Conférence Permanente de l'Audiovisuel Méditerranéen.

The group believe that working together in an interdisciplinary team of educators and practitioners will enable them to produce materials and resources which will benefit both students and media professionals.

They know that the media industry, as with all other professions, have not achieved gender equality in terms of access, representation or decision-making, but they also know that there are many examples of good practice which have been initiated by individual media organisations, advocacy and women’s organisations and professional associations, in an effort to respond to the problem of inequality.

By raising awareness of both the problems of gender inequality but also a range of good practices which have been developed to address them, media and journalism students will be encouraged to develop strategies which will support them in developing a gender-sensitive practice when they enter the industry.

AGEMI also recognises the importance of encouraging interactions between students and practitioners and includes two types of encounter, a summer school and internships which will bridge the education-employment gap in ways which will enable mutual learning and knowledge exchange.

In this way, students gain experience which will help their employability as well as entering their chosen profession as women and men with a better understanding of how to challenge gender inequalities. For their part, media professionals will have an opportunity to input directly to the education and training of the next generation of potential colleagues.

This approach maximises the potential for transformative changes in attitudes (through awareness-raising), behaviour (through professional practice) and culture (through sharing and implementing good practices).

They are currently seeking examples of good practice in relation to equality, diversity and inclusion in the media, so if you know of something, please get in touch:

Contact: Karen Ross
Twitter: @Agemigender


AGEMI logo

The Advancing Gender Equality in Media Industries (AGEMI) project group

published on: 28 November 2017