Staff Profile
Sharon Zheng
Lecturer in PR, Media and Communication
Research
Research
- My research areas fall into audience studies, transcultural fandom, British/Chinese TV and media ecosystem/landscape in China. I also show interests in digital feminism, media and cultural policy, mobile and digital media studies.
- I focus on qualitative studies in particular with attention to research methodology studies.
- I have helped secure funding for two projects about Localising and Globalising Cultural Influence and Comparative Studies of Cultural Legislation from National Social Science Fund in China (equi. £80,000 and £40,000) as Co-I and worked for two major projects about Cultural Rights and Cultural Memory funded by British Council and AHRC.
- I am a panel member for AHRC peer review from 2022.
- I'm now Principal Investigator (PI) for a practice-led project about Media Innovation Lab funded by Humanity Research Institute.
- I have published academic articles in leading SSCI journals including Feminist Media Studies, Qualitative Inquiry, Cultural Trends, Information, Communication & Society, etc.
PGR supervision
I welcome potential research applicants with the below research interests:
- Audience studies
- Transcultural fandom
- Mobile and domestic digital media in China
- British (BBC) /Chinese TV
- Media policy and landscape
Publications
- Zheng S, Xu M. From Leftover Women to Cuihun – the implication of TV representation on marriageable single women. Feminist Media Studies 2022. In Press.
- Zheng S. Fashion China: precarious creativity and women designers in Shanzhai culture. Journal of Consumer Culture 2022. In Press.
- Zheng S. Current Issues and Multi-Perspectives of Understanding Chinese TV Landscape. Critical Studies in Televison (Online) 2021.
- Zheng S. Chinese TV in Changing Contexts – an instrumentalised perspective to deconstruct Chinese TV for “national governance”. Cultural Trends 2021, 30(3), 292-295.
- Zheng S. Quarantined Life is Stillness and Dialogue: A Reflective Autoethnography During a Global Pandemic. Qualitative Inquiry 2021, 27(7), 829-834.
- Zheng S. From Cyber-nationalism to Fandom Nationalism: The case of Diba expedition in China. Information, Communication & Society 2021, 24(13), 1984-1986.
- Zheng S. Chinese fans’ patriotism creating quandary in the digital media era. Galactic Media: Journal of Media Studies 2020, 2(4), 87-111.
- Zheng S. The Wedding Spectacle Across Contemporary Media and Culture: Something Old, Something New. Feminist Media Studies 2020, 20(7), 1059-1060.
- Zheng S. Melissa A. Click, Anti-Fandom: Dislike and Hate in the Digital Age [review]. European Journal of Cultural Studies 2021, 24(4), 1047-1049.
- Zheng S. A Multi-methods Approach in Communication Studies: autoethnography meets qualitative interviews and netnography. Comunicación y Métodos (Communication & Methods) 2019, 1(2), 43.
- Du C, Zheng S. A transnational analysis and research of Chinese students in British higher education institutions. Journal of British Education Research 2019.
- Zheng S. Study abroad – how to succeed in a special field of study. Chinese Education Daily 2019.
- Du C, Zheng S. The practical analysis to help Chinese overseas students in the UK. Journal of Chinese Education 2019.
- Zheng S. The overall review of fandom studies. The Journal of News Research 2015, 20(4), 236-238.